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MONTE CARLO FASHIONS

LIMITED
About us:
Monte Carlo Fashions Ltd was incorporated on 01.07.2008 with the objective to take over the
readymade garments business of Oswal Woollen Mills Ltd. As per the orders of Honorable Punjab and
Haryana High Court the garment business of Oswal Woollen Mills was transferred to Monte Carlo
Fashions Ltd w.e.f 01.04.2011.
'Monte Carlo' brand was launched by Oswal Woollen Mills Limited ("OWM"), one of our group companies
which were engaged in the textile industry including spinning of woollen and cotton yarn, weaving denim
fabric and manufacture of garments. However, with effect from April 1, 2011, the woollen and cotton
garments business of OWM under the brands 'Monte Carlo' was demerged into our Company.
We have a manufacturing facility, having a capacity to produce approx 1.40 million pieces of woollen
knitwear, in Ludhiana, Punjab fully backed by the facilities for product development, design studio and
efficient sampling infrastructure for our woollen garments which are completely manufactured in-house.
We follow an asset-light model for our cotton knitted garments and woven garments by primarily
outsourcing the production of our knitted and woven products to a network of job work entities and
monitor our quality assurance system by appointing a technical team to closely supervise and inspect the
production process.

The strength of our brand 'MONTE CARLO' has significantly contributed to the
success of our business. We believe that our success depends on our ability to
anticipate, identify and respond to changing fashion trends in a timely manner.
We have 150 EBO's and more than 1000 MBO's in all over India. We intend to
expand our reach by opening more 'Monte Carlo Exclusive Brand outlets (EBO's)'
across the country to reposition the brand 'Monte Carlo' as an 'All Seasons Pan
Indian Brand'. 'MONTE CARLO' has been recognized as a 'Superbrand' for
woollen hosiery garments since Fiscal 2003 by International Society for
Superbrands.

Philosophy
Monte Carlo one of finest woollen wear in India Philosophy: The Triangle MC has its own important
and define as MEN, WOMEN & WOOLLEN which complete the three dots of triangle.. in between
how MONTE CARLO plays as catalyst... where love is internal part... define the relationship where
expressing your love, affection and warmness of relationship... "it's the way you make me feel"
Monte Carlo, by directly approaching the customer through our distribution channel comprises of a
mix of 'Exclusive Brand Outlets (EBO's) ', network of national chain stores and 'Multi Brand
Outlets (MBO's)'. We opened these outlets in towns and cities, where there are more potential
middle and upper class population with increasing disposable income. At present we have 150 EBO's
and more than 1000 MBO's in all over india. Opening up of additional exclusive outlets will not only
enlarge to reach of our 'Monte Carlo' products and generate additional revenues and improved
margins. Our franchisee ensured :
a.
b.
c.
d.

Lower price as compared to competitors


Better and More consistent quality than competitors
Better return on investment for franchisee
Shorter product introduction cycle

Totally integrated manufacturing activities ensure low cost sourcing and better quality.

Designs and Merchandising expertise, with an eye on the pulse


of fashion.
We have in house design team which works continuously on market feedback. We
design our apparel range keeping in mind our target customer, latest fashion trends
as well as customer's affordability.

Experienced and efficient Management


Our management are in textile industry since 1949. Our company is managed by a
team of experienced and professional managers, exclusively focused on different
aspects of the apparel industry such a design, merchandising, manufacturing,
sourcing, marketing, quality control, logistics and finance.

Background
Monte Carlo Fashions, Limited is selling its apparel products under the brand name of
Monte Carlo which was established in 1984 by Oswal Woollen Mills Limited and is owned
by parent company Nahar Group based in Ludhiana, Punjab. Mr. Jawahar Lal Oswal is
the chairman and managing director of the company.

Manufacturer Unit
The company has two manufacturers units in Ludhiana. There are over 1,450 employees.

Retail

In year 2006 there were 23 stores. In 2009, 100th store was opened in New Delhi. As
on March 2014 there are 191 Monte Carlo Exclusive Brand Outlets in India and two are
in Dubai & Kathmandu respectively and over 1,300 multi brand outlets across India.
Monte Carlo has been awarded the Superbrand status.
Stock Market Launch
In December 2014., Monte Carlo Fashion Limited launched IPO with price band of Rs
630 to Rs 645 per share.

Brand strategy

Our brand strategy is synonymous with the customer strategy which is designed
to give our customers the freedom- to express themselves through a wide range
of fashion options & to get the best value for money.
The strategy as part of the growth plan is to be customer-focused & technology
driven in delivering innovative, trendy & fashionable garments.
Aggressive promotional activity is undertaken by the company by way of
Electronic Media, Print Media, Outdoors and Events in order to enhance the
brand value of the product and to have wider recall.

Design Studio with Sharp Detailing

An in-house design studio continuously works on new designs with latest styles,
trends & looks.
Stringent quality measures are adhered to, at every stage, right from
manufacturing, processing and packaging thereby providing flawless
craftsmanship.

IT Infrastructure

Our entire backend system in SAP enabled. Our POS is on DOLPHIN. This
complete system & data Integration from manufacturing to retail enables us to
manufacture as our sales. Provide trends forecast to enhance sales and help our
franchisees order more efficiently.

Products
The woollen products include sweaters and cardigans, whereas, our
cotton knitted garments include t-shirts and track suits. Our
woven garments portfolio includes shirts, trousers, suits, jackets
and denims. Our woollen and cotton garments primarily cater to
the premium and mid-premium segments in the branded apparel
industry. We also supply accessories including belts, ties, inner
wears, thermal wears and socks.

About us:

MANGO, is a clothing design and manufacturing company, founded in Barcelona, Catalonia


(Spain) by brothers Isak Andic and Nahman Andic. Punto Fa, S.L.
Its first website was created in 1995 and, five years later, in the year 2000, it opened its
first online store. H. E. by Mango is a men's line created in 2008.

Mango has over 8,600 employees, 1,850 of whom work at the Hangar Design Centre and at its
Headquarters in Palau Solit i Plegamans (Barcelona). Despite being a Spanish clothing
company, and having the most stores in Spain, with a large proportion in Madrid, the city of
Istanbul, Turkey, is the one with the largest amount of Mango stores.

Since fall 2011, Kate Moss was Mango's muse. She first appeared in a video featuring Terry
Richardson who shot the whole campaign and directed the commercial. Moss was recently
replaced by Australian model Miranda Kerr.

In April 2011, Letizia, Princess of Asturias visited the company headquarters wearing a Mango
outfit.

On 24 April 2013, an eight-story commercial building, Rana Plaza, collapsed in Savar, a subdistrict in the Greater Dhaka Area, the capital of Bangladesh. The search for the dead ended
on 13 May with the death toll of 1,129. The building, Rana Plaza, was owned by Sohel Rana,
leader of the local Jubo League, the youth wing of the ruling Awami League. It housed a
number of separate garment factories employing around 5,000 people, several shops, and a
bank.The factories manufactured apparel for brands including the Benetton
Group,Bonmarch,Cato, Dress Barn, Joe Fresh, Mango, Matalan, Monsoon ,Primark, and The
Children's Place.

Traded as
MANGO
Industry
Retail
Founded
Palau-solit i Plegamans, Spain / Catalonia (1984)
Founder
Isak Andic ,Nahman Andic
Headquarters
Palau-solit i Plegamans, Spain / Catalonia
Key people
Isak Andic, Chairman
Enric Casi, Director general
Products
Clothing, accessories
Production
mainly in china
Focuses on
women who like fashion
Net income
113.447.000 Euros
Number of employees 12,200
Website
shop.mango.com

CLOTHINGDresses, Coats, Jackets Leather, Cardigans and sweaters, Blouses and


shirts, T-shirts and tops, Trousers Jeans, Skirts Shorts Jumpsuits,
Premium, Intimates, Sport, Swimwear, Essentials

ACCESSORIESShoes, Bags, Jewellery, Leather goods, Belts, Hats and caps, Foulards
and scarves, Gloves, Sunglasses, Ties