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Principles
Creating systems to embed
values
The Plan
Review
Creating systems
Branding
What is Embedding?
Fixing firmly and deeply, or ingraining.
While anchoring future direction,
embedding may also stimulate change.
Practices
Structure
Constructive debate
Succession
How to Measure
Measurable description
Commitment to action
Measurement
Action to improve
Types of Measurement
Quantitative
Qualitative
Triangulation
Measuring Quantitative
Results
Important to all stakeholders
What are some examples of relevant
quantitative data?
Measure whats important, not whats
easy.
Measuring Employee
Motivation
Quality of recruitment
Retention levels
Employee attitude surveys
Performance appraisals
Measuring Customer
Commitment
What customers do
Market share
Customer share
Customer loyalty
Attitudinal surveys
Recommendation
3 Decisions to Make
We will measure progress on vision and
each individual value.
We will do so on a cross-departmental
basis, every year, at the start of the annual
planning process.
The Chairman and CEO will be responsible
for it being done, and will take appropriate
action as a result of the findings.
Best Practice
Stakeholder
Measure
Customer commitment
Employee motivation
Resource provider
satisfaction
What is an Organisation
Brand?
Broaden your brandwidth.
More comprehensive and extensive than a
consumer brand.
Involves leveraging all of the organisations
assets, skills, values and targeting all
stakeholders.