PROJECT

APPRAISAL
STARTUP-URBANCLAP

PRESENTED AT:
DEPARTMENT OF BUSINESS ECONOMICS
PRESENTED BY:
AINESH (508)
SHRISHMA (507)

Introduction
Founded - 2014
Its an app-based service marketplace that connects

customers to service professionals

Batch mates from IIT Kanpur, worked at BCG, interests &
ambitions inclined for startups
Mutual friend Raghav engineer at Twitter
Itis claimed to be one of the largestmobile services
marketplace in India today.
Raised- Rs 10 crores in funding- SAIF Partners, Accel
Partners and the founders of Snapdeal, Kunal Bahl and
Rohit Bansal.
$37 million till date addition of Bessemer venture partner
9/22/16

UrbanClap is a
platform to make our
urban lives more
fulfilling to solve our
needs in a clap.
The objective of UrbanClap was
Hence the name,
to create the most convenient
UrbanClap.
platform out there to hire
- Abhiraj Bhal, coservices. We wanted it to be
founder
simple and quick.
UrbanClap is a
-Varun Khaitan, co-founder
platform wherein we
are changing the
consumer experience
to hire trusted
services with ease
and helping
professionals manage
and curate better
business.
-Raghav Chandra, cofounder

9/22/16

Growth
UrbanClap- Building the future of services
50,000+ trusted professionals
1000,000+ happy customers
Currently present in cities:
Gurgaon- Headquarters

Ahmedabad

Delhi NCR

Pune

Chennai

Mumbai

Hyderabad

Bangalore

UrbanClap acquired HandyHome, a Mumbai-based

after sales service platform in January 2016

9/22/16

Market Analysis
PRODUCTS
E
X
I
S
T
I
N
G

EXISTING
MARKET PENETRATION
Providing quality services at
affordable prices, attaining
customer loyalty.

M
A
R
K
E
MARKET EXTENSION
T
In Chennai, UrbanClap was
S N
distributing free helmets with its
E logo on it.
W

9/22/16

NEW
PRODUCT DEVELOPMENT
Adding more categories to
services provided.

DIVERSIFICATION
Plan to expand more to Tier 1
cities and add on more services.

Technological Analysis
Technology plays an immense role
Basis for managing the whole online platform
Algorithm used during matching
UrbanClap uses technology and smart

processes to structure the highly unorganized

services market in India.
Use of cloud technologies like AWS and dont
maintain the hardware in-house.
The entire infrastructure is optimized keeping
mobile users at the centre of the design.
9/22/16

Challenges &
Competition
Other startups operating in the same segment

areDoormint,TimeSaverz,Mr. Right, TaskbobandZepper.

Listing portals such asJustDial,Sulekha,YellowPages,Near.in
and providers such asJack on Block,Hammer and Mopalso
operate in the same segment indirectly.
Understanding and building the right product for both the
customers and the professionals has been a big complex
challenge.
Building this business out of deep empathy for their users
and hence have been able to make good headway on the
product journey by working closely with their users.
UrbanClap team hasspent a lot of time understanding how
their customersuse UrbanClap at their homes, offices,
cafes and elsewhere.
9/22/16

Services Provided
Trending Services

Salon at home, yoga trainer

at home

Repairs & Maintenance

Electrician, Carpenter

Weddings & Events

Photographer, Birthday party

planner

Home care and design

Interior designer

Academic tutors

Tutors for class I-V

Hobbies & Interests

Guitar classes at home, Zumba

fitness dance

Personal services

Car cleaning, packers & movers

9/22/16

9/22/16