A BRIEF ON

Indias largest online fashion store

-BY

ALPANA(526)

INTRODUCTION
MYNTRA is an online marketplace for clothes and
accessories for men, women and kids.
Headquartered in Bangalore, Karnataka, India.
Founded by IIT graduates Mukesh Bansal,
Ashutosh Lawania and Vineet Saxena in 2007.

GROWTH
YEAR
2007-10
2011

2014

ON DEMAND PERSONALIZATION OF
GIFTS
INCLUDED FASHION AND LIFESTYLE
PRODUCTS
TIED UP WITH VARIOUS POPULAR
BRANDS
350 INDIAN AND INTERNATIONAL
BRANDS BY 2012
MERGER WITH E-COMMERCE GIANT
Flipkart.com
INCLUDED OVER 1000 BRANDS

YEAR
2015
2016

ONLY APP BUSINESS MODEL

RETRACTED APP-ONLY MODEL DUE
TO FALL IN SALES

COMPANY

COMPETITOR
S
EMPLOY
EES

FUNDI
NG (IN
$)

REVENUE
(IN $)

ANANTH
NARAYAN

1067

165.3M

304.6M

SNAPDEAL

KUNAL BAHL

6,426

1.7B

380M

YEPME

VIVEK GAUR

126

87.7M

37.7M

SANJAY SETHI

787

216M

40M

LIMEROAD

SUCHI
MUKHERJEE

126

50M

2.5M

FASHION AND
YOU

AASHEESH
MEDIRATTA

313

58M

10M

MYNTRA

SHOPCLUES

CEO

Paytm

VIJAY
SHEKHAR

313,325

305M

50M

abof

PRASHANT
GUPTA

350

FUNDING AND REVENUE OF

COMPETITORS
400
350
300
250
200
150
100
50
0

FUNDING
REVENUE

AMOUNTS IN
M$

FUNDING
FUNDING YEAR

AMOUNT(IN M
$)

INVESTORS

2008

ACCEL PARTNERS
IDG VENTURES

2011

14

INDO US
VENTURE
IDG VENTURES

2012

21

2013

25

ACCEL PARTNERS

2014

50

ACCEL PARTNERS
SOFINA

2016

50.3

FLIPKART

FUNDING
5
14
21

50.3

25
50

AMOUNTS IN M$

2008
2011
2012
2013
2014
2016

BUSINESS STRUCTURE
FEATURE
SEGMENT
TARGET
GROUP

DESCRIPTION
Fashion conscious customers who
believe in shopping from home
Fashion conscious, medium income,
young online shoppers

POSITIONI Vibrant fashion store at affordable

NG
rates

Myntra owns many brands itself like Anouk,

Candies, etc.
Acquiring from various sellers and delivering to
doorsteps.
It talks in terms of quality and therefore even
after small discounts it manages to volume the
sales.

ACQUISITIONS
In July 2016, Myntra acquired mobile-based
content aggregation platform Cubeit, to
strengthen and expand its technology team.
In July, 2016 Myntra acquired their rival Jabong
to become Indias largest fashion platform.

MARKETING

Online advertisements, TV ,print media.

Social media advertisement ( like
Facebook,
,
LinkeIn ).
Discounts, Lucky size offers.
Association with celebrities .
End of season sales, etc.

REVENUE

Myntra is owned and operated

byMyntra Designs Private Limited.
The company reported arevenue
growth of 78%, its revenue
stood at INR 773 crores in FY
14-15 vis--vis INR 433 crores

The losses surged

more than four folds
from INR 173 crores
in FY 13-14 to INR
740 crores in FY 14-

EXPENSES
A LOT IS
SPENT ON
PURCHASES
OF STOCK
(INVESTME
NT)

SWOT ANALYSIS

STRENGTHS
MERGER WITH FLIPKART
OFFERING 1.5 LACS
PRODUCT
OVER 1000 BRANDS
EFFICIENT SUPPLY
CHAIN AND DELIVERY
GOOD MARKETING

OPPORTUNITIES
ASSOCIATIONS WITH
CELEBRITIES
BRIDAL COLLECTIONS TO
TAP THE BIG WEDDING
MARKET
EXPANSION TO GLOBAL
MARKETS CAN BOOST
SALES

WEAKNESSES
LIMITED MARKET
SHARE DUE TO
INTENSE
COMPETITION

THREATS
GLOBAL COMPETITORS
LIKE AMAZON MAY
SIDETRACK IT
ECONOMIC
FLUCTUATIONS AND
UNFAVOURABLE
POLICIES
INCREASED
COMPETITIONS

CHALLENGES FACED
LABOUR ISSUES -

In July 2015, Myntra and

Flipkart's logistics staff went on a strike alleging
lack of basic employee benefits and poor wages.

ALLEGATION OF PROMOTING COW

SLAUGHTER - Myntra have been accused of
hurting religious sentiments and promoting cow
slaughter by increasing demand for cowhide
productsin form of shoes.

ONLY APP SALE -

IN order to promote its

app, Myntra lost the sales by 10%.

FUTURE ROADMAP
Looking forward to increase its profit after
acquiring Jabong.
Continue to instill the Brand Loyalty in the
customers through quality products.
Will be opening offline stores soon.
Expand the business globally.

THANK YOU
!!