Course : Creativity &

Innovation
- An overview of Unit 1
(101_C&I-01- ppt on U1 Syl_ June 15-2014)

 Welcome to the Course

(C& I)

Course out line

Introduction :
Management has to depend upon both stability as well as Creativity and innovation .Innovation
helps to steer organizations to withstand global competition . These would benefit contemporary as
well as the evolving futuristic organizations, for their stability, longivity and prosperity.

Learning Objectives
(a) To understand the basic concepts of Creativity and Innovation
(b) Role of Creativity and Innovation for enhancing competitiveness of organizations
(c)To understand the frame work of Recruiting& training creative staff and managing the same.

Pedagogy
Lectures, Video Presentations, Problems solving, Case studies , Group assignmenst and
presentations.

Assignment:
Groups of about 10 members each are allotted to pursue a project
involving identifying 25 nos.of world level Contemporary Best Innovations
and their significance, , for Class room presentation by the students.

Text Book : Creativity By A.Dale Timpe : Jaico Publishing House ,Delhi,(Latest edition)
Additional Reading: Making Innovation Work: By Tony Davila, Mare J.Epstein, Robert
Shelton: WH.School Publishing, Pearson

Course out line

Session Focus and Coverage
S
No

1
2

Introductory remarks on the

course: Creativity & Innovation
..do

UNIT I :Perspectives on the

Creative process:
Creative Process
How to develop ideas

Strengthen your Reasoning Power

Working Creatively

Unlocking Creativity

Discussion & presentation of case

study 1 at Class level

Activity /
Pedagogy

Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Case study
Discussion

Chapter of
the Text
Book

Assignment

Part I
Part I

Prior Self study

Part I

Allotting case study

1 for discussion

Part I
Part I
Case study 1
Discussion

Course out line

Session Focus and Coverage
S
No

Activity /
Pedagogy

Lecture and
Discussion

10
11

UNIT II:Creativity and Conformity:

How management can develop Creative
Environment
.do

12

How management can Sustain Creative

Environment
.do

13

Managing Internal Entrepreneurs

Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion

Chapte Assign
r of
ment
Book
Part III

Part III
Part III
Part III
Part III

Course out line

Session Focus and Coverage

Activity / Pedagogy

Chapter of the Text

Book

Lecture and
Discussion

Part IV

15

UNIT III: Managing Creative

People:
Nurturing managerial Creativity
do

Part IV

16

Creative decision-making

Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Lecture and
Discussion
Case study
Discussion

S
No
14

.do..
17

(Creative)Problem Solving

18

..do.

19

Discussion & presentation of case

study 2 at Class level

Part IV
Part IV
Part IV
Part IV
Case study 2
Discussion

Assign
ment

Course out line

S
No

Session Focus and Coverage

Activity /
Pedagogy

20

UNIT IV: Recruiting and

Training a Creative Staff:
How to find and Retain Creative
People

Lecture and
Discussion

Part VI

21

.do..

Lecture and
Discussion
System for increasing Inventiveness Lecture and
Discussion
.do.
Lecture and
Discussion
Training People to solve Problems Lecture and
Creatively
Discussion
do..
Lecture and
Discussion

Part VI

22
23
24
25

Chapter of
the Text
Book

Part VI

Assignment

Allocation of
Trimester
Assignment
Topics for
class room
presentations

Prior Self
study

Part VI
Part VI
Part VI

Prior Self
study

Course out line

S
No

Session Focus and Coverage

Activity / Pedagogy

Chapter of
the Text
Book

26

UNIT V: Innovation :
Stimulating technological
Innovation :Nurturing the
Innovator

Lecture and
Discussion

Part VII

27

..do..

Lecture and
Discussion

Part VII

28

Stimulating technological
innovation :The Innovative spirit
in an Industrial setting

Lecture and
Discussion

Part VII

Assignment

Prior Self
study

Course out line

S
No

Session Focus and Coverage

Activity / Pedagogy

29

Presentations

Presentations

30

Course Summing Up

A Look back on the

presentations made
&
Discussion on the
learning outcomes

Chapter
Assignment
of the
Text Book

Presentations
Of Trimester
Assignment
Topics

Syllabus
Unit 1 : Perspectives on the Creative process:
Creative process . How to develop ideas .Strenghen your reasoning
power .Working creatively .Unlocking creativity
Unit II: Creativity and Conformity:
How management can develop creative environment , (How
management can) sustain creative environment , Managing internal
entrepreneurs
Unit III : Managing Creative People:
Nurturing managerial creativity, creative decision-making &problem
solving
Unit IV: Recruiting and Training a Creative Staff:
How to find and retain creative people , System for increasing
inventiveness, Training people to solve problems creatively
Unit V: Innovation :
Stimulating technological innovation : Nurturing the Innovator,
Stimulating technological innovation : The innovative spirit in an
Industrial setting

Unit 1 : Perspectives on the Creative process:

I. Creative process
II. How to develop ideas
III. Strenghen your reasoning powerIV. Working creatively
V. Unlocking creativity

1.Creative process

Creative Process

Creative Process

Creative process:

Creative process

2:Developing Ideas

Developing Ideas

Developing Ideas

Developing Ideas

Developing Ideas

Developing Ideas

Developing Ideas

3.Strengthning reasoning power

Strengthning reasoning power

Strengthening reasoning power(Circular)

Strengthening reasoning power

Strengthening reasoning power

Strengthening reasoning power

Strengthening reasoning power

Strengthening reasoning power

Strengthening reasoning power

Strengthening reasoning power

Strengthening reasoning power

4.Working Creatively

Working Creatively

Working Creatively

Working Creatively

Working Creatively

Working Creatively

Working Creatively

Working Creatively ,@Google

Working Creatively,Learning at IBM

Working Creatively-IBM Office environment

Working Creatively-IBM Office environment

5.Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity

Unlocking Creativity-Three gorges dam

Unlocking Creativity-1$Bn Burja Khalifa

Towers

Unlocking Creativity,Arundhati Bhattacharya,SBI

Unlocking Creativity,Chanda Kochar

Unlocking Creativity,Satya Nadella

End of Unit -1

THANK YOU