BTL PROMOTION & LEAD-GENERATION PROPOSAL:

Cleopas S. Djisam

Our Proposal
{name of Company & Product} to communicate and interact directly with
both potential and existing customers by running local Below the Line
and/or lead generation campaigns on proposed campaign Platforms to
meet desired result and maximize sales.

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Objectives
The objectives of the BTL campaign will be to:
Tap into a growing community of sanitary product users as well as
buildbrand awareness
By Heightening brand awareness, {company/product} drives sales through
specific offers (promotions)
Show measurable results that support the need for future lead generation
campaign.

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PROPOSED STRATEGY

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The Strategy
Expose
Expose Target
Group to the
product
through ways
such as road
shows/
campaign
awareness

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Engage

Engage the
target group
by
establishing a
two-way
communicatio
n with them

Educate

Educate them
on the
benefits of the
healthy
sanitary
products and
the positive
effect on our
health.

Encourage
Usage

Create an
impulse
among the
Target Group
to purchase
and
encourage the
usage of the
product

Endow
Wellness

On realizing
the products
as a wellness
gift to TG, it
becomes a
household
necessity

PROPOSED EXECUTION

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The Execution.
1.

Road Shows/ Open Float Through Selected

Streets

2.

3.

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Promotions @ Kaneshie Market (Market Storm)

Promotion @ Markola Market (Market Storm)

Road Show/ Open Float Through Selected Streets

Fully Branding a Long
Vehicle Track armed
with music and
samples of product as
well as Flyers to be
distributed.

Sales Promoters will

distribute leaflets as
well as samples of
products.
With sales going on
alongside the trailer

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Employ Sales
Promoters to
distribute leaflets as
well as sample
products

Leaflets will include

direct numbers to
main distributor

Vehicle will be plied

across the city
including Lapaz,
Kwashiman, Odorkor

Promotions @ Kaneshie & Markola Markets (Market Storm)

Tents will be mounted
at these venues fully
branded with Products

Sales Promoters will

distribute leaflets as
well as samples of
products.
With sales going
within and outside the
catchment area.

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An MC will around to
create fun
competitions based on
the product to create
competitiveness
amongst potential
clients who will intern
win products as prizes

Sales Promoters will

answer questions
about the product as
well as collect details
of persons who may
want to purchase on
large scale for
retailing.

Sales Promoters will

be branded in product
colors to be uniquely
identified

Plan Budget for Entire Campaign

Expenses
Marketing:
Flyers
Flexi Banner

Total for Marketing

Journey
Long Vehicle
Sounds (generator)
Total
Journey Expenses

Promoter
Sales Promoters
Total Sales
Promoter Expenses

Miscellaneous
Total Expenses for BTL Campaign

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As an additional service, Sound Check Entertainment

helps Provide our clients with creative design support to
design their adverts.

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Page 12

Company Profile

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