DIGITAL MARKETING TRANSIT MAP

-GARTNER

1. LINIER FUNNELS HAVE BLOWN TO BITS

Users dont take linear paths to andthrough apps or products

1.

THE RISE OF BIG DATA

The data-as-a-service business

model is on the horizon
Algorithm market will also
emerge
Companies now appointing
chief data officer
Bid data to tap the market in
mere future

RISE OF BIG CONTENT

 Content is the most important

thing marketers can do and
yet they are unequipped to
take it on from skills and
sourcing level
The market will take a few
years to adapt to this new
change

 The AdBlockers are

increasing on a daily basis
They are still not able to top
the list due to the number of
Apps available in the stores.
Installation of the devices
are much ahead in the lead
to the AdBlockers

ADDED STRATEGIES

Out break of apps