BUYING BEHAVIOR

People have unlimited wants but

limited source and time.
People fulfil needs first and derive
maximum utility.
Those needs will be fulfilled first
requirement of which cannot be
postponded.
Comforts are fulfilled after fulfilling
needs.

First Day - whose need cannot be postponded.

MU

MU
quantity
x

Law of demand will not be applicable

Second Day necessary but whose

purchase was postponded the very first day.

y
MU
MU

x
quantity