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Steve

Jobs
1955-2011

A legend was born


Born in February 24, 1955 at San
Francisco, California, U.S. Later,
Steven was adopted by Paul Jobs
and Clara Jobs. Jobs attended
Cupertino Junior High and
Homestead High School in
Cupertino, California. Following
high school graduation in 1972,
Jobs enrolled at Reed College in
Portland, Oregon. He dropped out
of college after only one semester.

1955-72

Innovation distinguishes between a leader and a follower.

Formative years
Jobs worked for video game
maker
Atari
and
attended
meetings of the Homebrew
Computer Club with Steve
Wozniak, a high school friend
who was a few years older. Jobs
then traveled to India to visit the
Neem Karoli Baba at his Kainchi
Ashram with a Reed College
friend,Daniel Kottke, in search of
spiritual enlightenment.

1972-75

Why join the navy if you can be a pirate?

Apple Inc. founded


In 1976, Steve Jobs, Steve
Wozniak and Ronald Wayne,
founded Apple. Apple goes public,
raising $110 million in one of the
biggest initial public offerings to
date. In 1983, Steve Jobs lured
John Sculley away from PepsiCola to serve as Apple's CEO. On
January 24, 1984, an emotional
Jobs introduced the Macintosh.

1976-84

To turn really interesting ideas and fledgling technologies


into a company that can continue to innovate for years, it
requires a lot of disciplines.

Huge setback

May
1985following
an
internal power struggle and an
announcement of significant
layoffs
because
of
disappointing sales at the time
Sculley relieved Jobs of his
duties as head of the
Macintosh division.

1985

My job is not to be easy on people. My jobs is to take these great


people we have and to push them and make them even better.

Takes up the
challenge
After leaving Apple, Jobs
founded NeXT Computer in
1985 with $7 million. In 1986,
Jobs bought The Graphics
Group (later renamed Pixar).
In 1993, after having sold only
50,000
machines,
NeXT
transitioned fully to software
development with the release
of NeXTSTEP/Intel. In 1996,
Apple announced that it would
buy NeXT for $429 million.

1985-96

I want to put a ding in the universe.

What a comeback
Jobs became de facto chief after
then-CEO Gil Amelio was
ousted in July. He was formally
named interim chief executive
in September 1997. At the 2000
Macworld Expo, Jobs officially
dropped the "interim" modifier
and becomes permanent CEO.
On November 10, 2001, iPod
was released. Apple also
releases iTunes software.

1997-

Be a yardstick of quality. Some people aren't used to an


environment where excellence is expected.

Gifts for the world


In April 28, 2003, Apple
launches the iTunes Music
Store. In 2004, Jobs undergoes
surgery for a rare but curable
form of pancreatic cancer. In
2007, Apple introduces iPhone.
In 2009, Jobs goes on medical
leave. Later it was learnt that
he underwent liver transplant.

2002-09

You can't just ask customers what they want and then try to
give that to them. By the time you get it built, they'll want
something new.

Leaves behind a lasting


legacy
In 2010, Apple introduces iPad.
In January,2011 Jobs goes on a
second medical leave. In August,
2011 Jobs resigns as Apple CEO.
In October 5, 2011 Jobs bids
Good Bye to the world.

2010-11

Stay Hungry. Stay Foolish

Steve Jobs
Leadership

Components of Jobs Leadership


Focus
Passion
Risk Taker
Innovation
Involvement
Effective Communication

Jobs Leadership
While Apple had six CEOs through the period of 1977-

1985, it has become evident that it lacked both


marketing and technological zeal and the CEO which the
company needed had to combine the knowledge and
vision of the future technology and marketing.
Thus, one of the peculiarities of Jobs leadership style is

that he sees the core company's activity through the


marketing prism.
Jobs was able to reconstruct the company and return it to

the normal performance through the development of new


products and making them popular among consumers.

Transformational Leadership
Like a Transformational Leader, he focuses on Transforming

others to help each other to be encouraging and harmonious,


and to look out for the organizations a whole.
His leadership creates valuable and positive change in the

followers
In his leadership he enhances the motivation performance of his

followers group, some


Charismatic Leader.

people

also

categorize

him

as

Innovation distinguishes between the leader and the followerThis quotation is the key to the leadership style of Steve Jobs; he

has made innovations accessible to the customers so that they


keep opening their wallets.

Steve Jobs:
An Unconventional Leader
Steve Jobs was an Unconventional Leader. His management

style wasnt the stuff of university Textbooks, he wasnt


known for his consultative or consensus building approach.
He was a High-maintenance Co-worker who demanded

excellence from his stuff and was known for his blunt
delivery of criticism.
But it was his sheer genius combined with his ability to

articulate his vision and bring stuff, investor and customers


along on the journey; plus the lessons learned in a major
career setback, that made it work. The results indisputable.

Steve Jobs has brought Apple back from the verge of oblivion, racking
up profits and restoring Apples image with the innovative iMac and
iBook. Apple stock has increased more than 8 times since Jobs
returned. And he left behind a company in the best financial shape of
its 35-year history.

Visionary Leadership
Visionary is how he is most often described in

relation to apple, the company he founded with


high school buddy Steve Wozniak in 1976, was
effectively fired from in 1985, and then returned
to in 1997 with a renewed sense of purpose.
According to LA Times, the market value of

Apples shares has grown from about $US5


Billion in 2000 to $US351 Billion today making it
one of the biggest publically listed companies in
the US.

Leadership Lessons
Persistence is the Key
Steve Jobs was a very persistent person and it was

most exemplified through his exit from Apple. He


would not give up, but went on to start NeXT
Computers which would eventually be acquired by
Apple Computers Inc.
If Jobs was like most people, he would have given

up and spent the rest of his life being bitter about


his loss.

Innovation brings Leadership


Jobs saw the power of innovation in building his

company. Till today, we can see the innovating


power of Apple Computers Inc. as it continues to
take market leadership in the industry.
If you want to maintain your leadership, you have to

be the one whos constantly up with ideas, new


initiatives, all in the spirit of moving your
organizational mission forward. In whatever industry
you are in, your constant innovation in alignment
with your mission will keep you ahead of the pack.

THANK YOU

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