Presented By

Fiat Genealogy
ØFiat is a multi company & core
businesses
ØFocus automotive industry.


 What the customer want

in the product/brand they
deliver

 Fiat History
q
qSince 1899,the fait logo has been
veritable sign of distinction
q Fiat cars have a traditional
niche
Indian market.
q The Italian Fiat entered India
in 1951
through Premier Automobiles,
Bombay.
q Fiat launched the Fiat Uno in
2006
 Fiat BRAND
“The Fiat logo has the power
to evoke all the stages that
have made the history of Fiat
and its cars: being close to
people their needs and
desires with concrete answer
that are flexible and
RAND
• POSITIONING FOR FIA
•
•
COMMERCIAL VEHICLES
•
•


• Fiat Light Commercial Vehicles in the India has

changed its name and logo.
The new brand name is Fiat Professional, and the
new logo underlines both the brand’s identity as a
part of Fiat Group Automobiles, and its obvious
Brand extension
 

 Brand EQUITY
Brand EQUITY


• The Fiat Group Aut om obiles S.p.A.

com panies include: Abart h & C. S.p.A.,
• Alfa Rom eo Aut om obiles S.p.A., Fiat
Aut om obiles S.p.A.,
• Fiat Professional and
• Lancia Aut om obiles S.p.A..
• Ferrari S.p.A
Brand Personality
 BRAND COMMUNICATION

• SPONERSHIP(CRICKET,RACIN
G)
 BRAND IMAGE
BRAND IMAGE

Luxury are very closely  .

Italia brand

Lifestyle brand , featuring

products
conceived , developed , and
produced in
Italy
BRAND COMMUNITY
Thank
you