EVOLUTION OF CSR IN THE PHILIPPINES

THE DECADE OF DONATIONS (1960)

THE DECADE OF ORGANIZATIONS (1970)
THE DECADE OF INVOLVEMENT (1980)
THE DECADE OF INSTITUTIONALIZATION (1990S)
THE DECADE OF CONTINUOUS IMPROVEMENT
(2000)

The Decade of Donations (1960)

During this period, social inequity was high.

Social unrest was exhibited through massive

protest demonstrations. Social involvement then
was uncomplicated. Companies helped ease the
social problem by giving charitable institutions
donations in cash and in kind. Such activities
were sporadic, fragmented and uncoordinated.

The Decade of Organizations (1970)

A number of business associations/ organizations

were established to address the common

concerns of the poor. These organizations were
the Bishops Businessmen Conference of the
Philippines (BBCP), the Associations Foundations
(AF) and the Philippine Business for Social
Progress (PBSP). These organizations main
challenge was the improvement of economic
development in the economy.

The Decade of Involvement (1980)

The Philippine economy continued to shrink in

size with the worsening debt crisis. Many

companies responded and offered services to
communities. This form of assistance was also
known
as
community
relations
or
COMREL.COMREL improved economic conditions
to by promoting peaceful business operations

The Decade of Institutionalization (1990s)

The notion of corporate citizenship emerged. It

suggested that corporations must contribute to

societys well-being beyond COMREL. Corporate
citizenship involved policy formulation and
networking.

The Decade of Continuous Improvement

(2000)
Social organizations persisted in their quest to

help the poor using management frameworks.

For example, PBSP pushed for the participation
of corporate citizens in improving access to basic
services, education, credit and the development
of new skills for the workforce to help them
improve their lives.

ABS-CBN BROADCASTING CORPORATION

"Alto Broadcasting System-Chronicle Broadcasting
Network"

CORPORATE SOCIAL RESPONSIBILITY

Child Welfare
A. BANTAY BATA 163 (BB 163) Upholding the
rights of the child
Bantay Bata 163 began as a helpline in
1997 as a medium for receiving calls on
abused children.
24-hour Hotline
Counseling
Bantay Edukasyon
Bantay Kalusugan
Legal assistance
Medical assistance
Family strengthening services and community outreach
The Childrens Village (CV)
Homevisit
Other SR Activities

Environment
B. BANTAY KALIKASAN
Bantay Kalikasan: Paving the way for a better environment
Bantay Kalikasan (Nature Watch) started on July
21, 1998.

Bantay Kalikasan committed itself to undertake and catalyze initiatives by maximizing media
resources to help ensure an actively protected, adequately rehabilitated, and sustainably
developed environment. Its current objectives are as follows:
Develop and implement strategic environmental projects;
Raise public consciousness on environmental issues and concerns;
Provide a venue for publicizing and addressing environmental issues, problems and similar
concerns; and
Urge the effective enforcement of relevant environmental policies and laws.

Bantay Kalikasan projects:

Bantay Kalikasan Hotline
Save the La Mesa Watershed Project (consists of the La Mesa Eco-Park and La
Mesa Nature Reserve)
Bantay Baterya, Bantay Langis
Kapit Bisig Para sa Ilog Pasig: Reviving the Lifeline of our Nation
Save Palawan Movement: ANTI-MINING IN PALAWAN: VOTE NO TO MINING IN
PALAWAN! Save the countrys Last Frontier
Magandang Pilipinas Eco Tourism Project
Other SR Activities:
H2Hope
AdvocaSea

Education
C. E-MEDIA
E- Media is a tool for national progress as it invests in the development
of childrens education and values for a better future. The ABS-CBN
Foundation's E-Media began when it first started producing an
elementary science television program, Sineskwela, in 1994.
Educational
Television (ETV)
Adopt-YourHometown School
Campaign
Bago 'Yan Ah!
Radio Program
Schools for Schools
Campaign
Competency
Development
Training Program
Pilot Schools

Relief and Rehabilitation

D. SAGIP KAPAMILYA
Sagip Kapamilya: Providing Timely Response to
Emergencies
Sagip Kapamilya is a program of ABS-CBN Foundation, Inc.
that extends emergency humanitarian assistance to families
affected by calamities.
Relief Operations
Rehabilitation Projects
Disaster Risk Reduction Projects

Community Development
E. BAYANIJUAN
Bayanijuan: Rebuilding the Philippines One Community at a Time
Bayanijuan was launched in June 2008, concurrent with ABS-CBN
Broadcasting Corporation's 55th year in television

Focus
Focus
Focus
Focus

on
on
on
on

Health
Disaster Rehabilitation
Education
the Environment

F. ABS-CBN BAYAN FOUNDATION

ABS-CBN Bayan Foundation: Microfinance Institution

Bayan Microfinance, formed in 1997, provided livelihood opportunities
to poor but enterprising Filipinos. At present, ABS-CBN Bayan has
expanded its services and programs through its growing network of
partners
such
as
corporations,
development
organizations,
government agencies, microfinance institutions and educational
institutions. Its community rehabilitation and development initiatives
have been extended to the disaster prone areas in the Pacific Rim
areas of the country.

Global Media Arts (GMA) Network,

Incorporated
Historical
Background

CORPORATE SOCIAL RESPONSIBILITY

A. HEALTH
COMMUNITY SERVICES
Bisig Bayan Medical Assistance (BB)
Cancer Awareness Month
Oral Health Month
Operation Tuli
Asthma Awareness Month
National Disability Prevention and Rehabilitation Week
Sight Saving Month
Linis-Lusog Kids (LLK)
Kapuso 20/20
Special Medical Mission

B. DISASTER RELIEF
COMMUNITY REDEVELOPMENT
Operation Bayanihan (Opsbay)
Kapuso School Rehabilitation Project
(KSR)

C. EDUCATION
COMMUNITY REDEVELOPMENT& PHILANTHROPY
UnangHakbangSaKinabukasan
UnangHakbangSaKinabukasan Part II (UHSK part II)

D. VALUES FORMATION
COMMUNITY SERVICES
Give-A-Gift: Alay SaBatangPinoy
Give a Gift: Feed a Child Program
Give a Gift: Cancer Kids
Give-A-Gift: Surgical
SagipDugtongBuhay
ENVIRONMENTAL SAFETY
Kapuso Para SaKalikasan
(KapKal)
'KapusongKalikasan'
Light Emitting Diode (LED)
lamps
Waste Management Scheme
Sewage Treatment Plant
(STP)
TheCleanEnergy and Clean
Air Forum

CORE VALUES:
We are committed to the poor
We value people
We respond to the needs of the indigent patients.
We are committed to provide medications to child cancer patients
OTHER COMMUNITY SERVICES:
Kapuso Scholarship Initiative (KASI)
Outbreak Assistance
AH1N1 Outbreak Assistance
World Heart Day (ECG)