A RESEARCH PROJECT

ON

Customers Prospective Towards On-line Shopping

Presented by
Vishakha ghetiya
Class- MMS Sem.3
(Marketing )
Roll No- 213

Project Guide
Prof Dr. Vijay Wagh

Sheila Raheja School of Business Management & Research

OUTLINE
About company
Title
Issue Researched
Objectives
Hypothesis
Outline of Methodology
Brief Overview of analysis
Findings
Suggestions

INDIAN OIL CORPORATION LIMITED

Title
To study customers
prospective about on-line
shopping

ISSUE RESEARCHED

To study the reason for customers preference

towards on-line shopping

RESEARCH OBJECTIVES

To study the impact of benefits offered by E-commerce portal over

traditional marketing.
To study the impact of additional services by E-commerce portal
over traditional marketing
To find the loopholes that E-commerce portal carry over traditional
marketing

HYPOTHESIS 1

Set1:
To study the benefits offered by E-commerce Portal
H0 : there is no the impact of benefits offered by E-commerce
portal over traditional marketing.
H1 : there is an the impact of benefits offered by E-commerce
portal over traditional marketing.

What according to you are the benefits of online marketing

over traditional marketing?
45
40
35
30
25
20
15
10
5
0

ACCEPT H1 & REJECT H0

HYPOTHESIS 2

Set2:
Additional Services By E-commerce Portal Over Traditional Marketing

H0 : There is no impact of the additional services by E-commerce portal over

traditional marketing
H1 :There is an impact of the additional services by E-commerce portal over
traditional marketing

When you shop on-line which of the following

do you look
for?
Economic pricing

Wide range of products

Exclusive products
Value added services
Payment on delivery
facility.
Free home delivery.
Assured Quality
Easy replacement
All of the above

ACCEPT H1 & REJECT H0

HYPOTHESIS 3
Set3:
To study the loopholes that E-commerce
portal carry over traditional marketing

H0 : There is no impact of the loopholes that E-commerce

portal carry over traditional marketing
H1 : There is an impact of the loopholes that E-commerce
portal carry over traditional marketing.

What according to you are the loopholes that online marketing

carry over traditional marketing tools?
Chart Title
More scope of fraudulent
activities
Lack of demonstration
Privacy issue
All of the above

ACCEPT H1 & REJECT H0

OUTLINE OF METHODOLOGY
Research design- exploratory and descriptive
Sample
Population
Sampling Method Non Probablity sampling
Procedure convenience sampling
Data collection method- primary and secondary

Sample size calculation

n= (ZS/E)*(ZS/E)
Where,
E= Tolerance limit
S= Standard deviation
N= Number of elements (sample)
Z= Accuracy
E = 5%
S = 0.333% (Total Employees/ Selected respondent) =1332 / 40
=33.33
= 33.33/100
Z = 95%
n= (0.95*0.333/0.05)* (0.95*0.333/0.05)
n= 40

 Sample size estimation

In order to estimate the sample size we will use the following formula :
N=(ZS/E)*(ZS/E)
Where,
E=tolerance limit
S=standard deviation
N=number of elements(sample)
Z=accuracy

Calculation of the sample size

E=5%
S=0.530%
Z=95%
n=(0.95*0.530/0.05)*(0.95*0.530/0.05)
n=100
hence sample size is 100

OVERVIEW OF ANALYSIS

Question No. 1: Do you use E commerce portals ?

100
90
80
70
60
50
40
30
20
10
0
Yes

No


Question No. 2:Do you buy your requirements on-line? Which requirements?

50
45
40
35
30
25
20
15
10
5
0
electronics
Wardrobe items
stationary

Question No. 3:Are you concerned about the safety of your personal data, that you
provide when you shop on-line.?

70
60
50
40
30
20
10
0
Yes
No


Question No. 4: When you shop on-line which of the
following do you look for?
Economical pricing
Wide range of products
Exclusive products
Value added services
Payment on delivery
facility.
Free home delivery.
Assured Quality
Easy replacement
All of the above

Question No. 5: What according to you are the

benefits of online marketing over traditional
marketing?
45
40
35
30
25
20
15
10
5
0


Question No.6:What according to you are the loopholes that online
marketing carry over traditional marketing tools?

Chart Title
More scope of fraudulent
activities

Lack of demonstration

Privacy issue

All of the above

Question No.7:What is your feedback on online

services ?
90
80
70
60
50
40
30
20
10
0
Positive

Negative

Both

Question No.8:Mention your expectation from

online store?
40
35
30
25
20
15
10
5
0

Question No.9:Which of the following do

you prefer ?
45
40
35
30
25
20
15
10
5
0


Question No.10:What are the sources of online product information ?

Chart Title

Family

Peers

Television

Website


Question No.11:Do you think giving various other facilities online can help them built a brand image of
their company?

90
80
70
60
50
40
30
20
10
0
Yes

No

May be

findings
Value added services like free home delivery,
payment on delivery and quick return &
replacement play a vital role in consumers
preference towards on-line shopping.
Easy product information on one click,and wide
range of products and time saving are the
major reason for their purchase through Ecommerce portal.
Privacy issues and lack of demonstration were
found as the major loopholes for E-commerce
portal.

Recommendations
After carrying out the survey in the company and coming to certain conclusions I
would recommend the company to-

Design programs for individual employees once in six months.

The company should try to find out the reasons for not enhancing
employees job effectiveness
The company should take care of their employees and see to it that their
training needs are completely met so that they can improve themselves.
Not all employees should be given training in all available types of
sessions. Depending upon the requirement of the employees they should be
nominated for the same.

Recommendations
After carrying out the survey in the company and
coming to certain conclusions I would recommend the
company to-

Use of social media as a tool for marketing.

Spread awareness and influence buyers
Develop new marketing strategy.
Improve the current services.

THANK YOU