Beruflich Dokumente
Kultur Dokumente
Group 1
Abdullah Bin Emad - Hina Amjad - Ibrahim Tanweer - Maria Salman Sehrish Raza - Tehreem Waheed - Ujala Liaqat
Agenda
Problem statement
Product
The target market
Place
Price
Promotion
The summary of findings - Ideo
research tools from Hear phase
Problem Statement
Product
iPlug
A hassle free solution to Secondary
energy sources wiring
Value proposition
Safer and reliable
More cost-efficient than alternatives
Aesthetically more pleasing
Convenience of application
iPlug
iPlug
Target Market
Target Market
Demographics:
Age: 22-39years
Income: Starting from 40,000 PKR
Residence: Not fixed
Psychographics:
Tech-friendly
Active social media users
Early adopters/Innovators
Convenience lovers
Market Segments
Overall Market: Residents of
Rawalpindi and Islamabad
Market Segments:
1. 21years and below
2. 22years-39years
3. 40years and above
Targeted Segments:
.22years-39years
Price
Price
Two methods
Cost based Pricing
Value based Pricing
Promotion
First 3 days
Warranty
Promotional Budget
Category
Cost in rupees
Reach
30 sec. TV ad*
650000
30%
Point of Sale
550000
40%
Digital/social media
50000
20%
Print ad
250000
10%
3-D Billboards
Place
Product Placement
Geographic region: Rawalpindi and
Islamabad
Factors to consider
Cost
Reach
Proximity of other businesses and services
Demographics
Product Placement
Electronic Markets in Rawalpindi
College Road, Raja Bazaar, Murree Road
Promotional Stands
In electronic markets Prominent
locations
Card Sort
People given set of cards.
Cards represent product attribute, benefit
or feature
People asked to arrange the cards
Application
Sample size of 10 people
Ages between 20-26 years
Seven attributes to arrange
Analysis
Results
Wired/Wireless; 10%
Appliance Safety; 10%
Convenience; 10%
Health & Safety; 60%
Price; 10%
Error Analysis
Possibility of short circuits.
May not withstand heat and melts
May not detect the change from
primary to secondary power
May not detect the change back
May not sustain light physical pressure
The devices reaction to fluctuations
faulty
Umer Mehmood
Age: 24years old
Gender: Male
Location: Islamabad
Family Life: Single, lives in a single room apartment
Adopter Curve Position: Innovator
Professional and Personal Background: -Junior Software
Engineer, IBM
Consumers take on product: -Quick-fix for loadshedding
Trial Purchase
Technical Background: -Extreme user of internet Active
social media user -Online purchases
Needs/Wants: -Convenience Easy to use Workability
Shadowing
Two Customers:
Customer #1 Home on Generator
Customer #2 Office on UPS
He
plugs
the
charger
in
socket
located
Participant #1 Omer
Idrees
Male, 22 yrs old, residing in Al-Safa Heights II, F-11
Markaz.
Devices connected to UPS:
Fridge
Television
Wireless internet device
Fans & lights
Scenario Testing
Paper Prototype
Conclusion
Q&A