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Week 01 Topic
01
Resource persons in MA
Teaching Assistants
Gwendolin Tan
Ow Jun Ming
KS
Slide 2
Sng Jielin
ksleong@smu.edu.
sg
Seminar Outline
2. MA and Strategy
Slide 3
1.2 MA provides ?
Slide 5
Pages 6-8
Slide 6
Slide 8
What
What is
is the
the ultimate
ultimate purpose
purpose of
of any
any
strategy?
strategy?
Pages 11-16
Slide 9
Physical
Resources
$$$
Human
Resources
$$$
Support services
Accounting
Human resources
Legal services
Information systems
Telecommunications
R&
D
Design Supply
Produc Markett-ion
ing
Distribution
Customer
service
STRATEGY
Where do we want to go?
How do we want to get there?
Value of
products
and
services
Produc
t
Design
Manufacturin
g
Market
-ing
Distrib
u-tion
Custome
r Service
How
How to
to manage
manage costs
costs of
of manufacturing?
manufacturing?
Direct
Control
BSC
(15)
Strategic
ABC (07)
Performance
Product
FAProfit
& MA
Environment
Govt.
Law
CVP
(04)
Tactical
Cap Bud (18)
Bidding
Demand
Game
Taxes
Operational
Budget (11)
CostCost
(ALL)
<Politics>
Budget
(11)
Assign
Tranfer P (16)
Process
Standards
Effectiveness
(13)
Business
Market
Instruct
Variance
Efficiency
(13)
Bidding
Competition
Game
Budget (11)
Co-ordinate
Standards (13)
OH
(06, 07)
Relevance
Rel Cost (17)
<Tech>
Product
Costing
Measure
(08, 09, 10)
People
Standards
Skill (13)
Society
Culture
Variance
(13)
Evaluate
BSC (15)
Variance
Productivity
(13)
Professional
Ethics
Ethics (01)
Budget (11)
Communicate
Variance (13)
Abs-Var.
Motivation
(05)
<Sociology>
Shareholders
Banks and
Potential
investors
Customers
CFO
Public
Colleagues
Slide 13
Suppliers
Confidentiality
Integrity
Credibility
Q&A
Slide 16
What
What is
is Strategy?
Strategy?
Why
Why do
do we
we need
need Ethics?
Ethics?
Why
Why are
are you
you in
in SMU?
SMU?
Slide 17
Assessment Criteria
Criteria
Weight
10%
Group Project
- Written report + Excel (group)
10%
- Presentation & Peer evaluation (individual) 5%
15%
Progress Assessments
- Test 1 12.5%
- Test 2 12.5%
25%
Final Examination
50%
50%
TOTAL
100%
2014-15-T1 Exam - Qn 13
Slide 19