Importance of

Communication
in Business
By : Furrukh Ali Baig
Client Services Associate,
Ovrod Karachi,
Pakistan.
0092-345-3037418

Human Resources Department

What communication is ?
Activity of conveyinginformationthrough the
exchange of thoughts.
A process by which information is exchanged
between individuals through a common system of
symbols

The basic purpose of communication is to

inform, educate and entertain people

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Communicat
ion

Verbal

Written

Non-Verbal

Oral

Formal

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Informal

Types of communication
Non-verbal Communication
Nonverbal communication is the sending or
receiving of wordless messages. Such as

gesture
body language,
posture,
tone of voiceor
facial expressions

Nonverbal communication is all about the body

language of speaker.

Verbal Communication
Verbal communication refers to the form of
communication which is done by word of mouth and
H u maapiece
n R eofs writing
ources Department

Law for Verbal

communication

-KISSKeep it short & simple

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Types of Verbal
Communication
Oral Communication
In oral communication, Spoken words
are used
Keep in mind :
pitch,
volume,
speed
clarity of speaking.
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Types of Verbal
Communication
Advantages of Oral
Communication
It brings quick feedback.
In a face-to-face conversation,
by reading facial expression and
body language one can guess
whether he/she should trust

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Types of Verbal
Communication
Disadvantage of oral
communication
In face-to-face discussion,
user is unable to deeply think
about what he is delivering.

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Types of Verbal
Communication
Written Communication
In written communication,
written signs or symbols are
used to communicate. A
written message may be
printed or hand written. In
written communication
message can be transmitted
via email, letter, report, memo
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Written
Communication is
most common form of
communication being
used in business.
So, it is considered core among
business skills.
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How to start a Business

email
Suppose E is for Expression in word E-Mail.
Start email by saying,
Dear Sir/Madam receiver is unknown.
OR
Dear Mr Farhan receiver is known.
OR
Dear Team
receivers are multiple.
Greet the receiver by saying
Good day to you
OR
Hope you be doing fine
OR
H u m a n R eI
so
u r c all
e s isDgood
e p aat
r tyour
m e nend
t
hope

How to convey the

message in email
AGAIN KISS Keep it short and simple.

I am sending you this e-mail to inquire if ...

OR
If you are replying to an e-mail, you could start
with, "Thank you for your (recent) e-mail. I am
sorry for the delay in replying to you, but I am
pleased to inform you ...

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How to end a business

email

Be polite and try to make a smiling ending, by

saying:

I will be waiting for your response ASAP.

Please do let me know by when I can expect to
have it.
Do let me know your suggestions in this
regard.
I hope to see your response /feedback in next
few
H u mhours
a n R e/ sdays.
ources Department

Common mistakes
Not including the email thread in your
reply.
Not using a professional account.
(love4all@yahoo.com)
Not replying to all.
Cc'ing the world.
Rambling. (plz, u, tc,ur)
Writing unprofessionally. (I want to inform
to you).
Creating unnecessary back-and-forth.
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Advantages of Written
Communication
The more you know the receiver the shorter
the email will be.
Messages can be edited and revised many
time before it is actually sent.
Written communication provide record for
every message sent and can be saved for later
study.
A written message enables receiver to fully
understand it and send appropriate feedback.
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Disadvantages of Written
Communication
Unlike oral communication,
Written communication doesnt
bring instant feedback.
It take more time in composing a
written message as compared to
word-of-mouth. and number of
people struggles for writing ability.
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Consequences of sending
an improper business
email
Productivity sapper
Poor impressions
Lack of Control
Falling into the wrong hands
Career limiting

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Bad Business Email Example

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Benefits of business
communication
Best opportunity to make an
outstanding first impression.
Using powerful words, images
and messages, business
professionals can craft strong
internal relationships.
Better interpersonal interactions.
Better for conflict management.
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7Cs of communication

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Thank You

Q &A ?

By : Furrukh Ali Baig

Client Services Associate,
Ovrod Karachi,
Pakistan.
0092-345-3037418

Human Resources Department