Project

Role of MIS IN CAF COFFEE DAY An analysis of ERP

Section A
Group No. 2

Karishma Mahajan
Prachi Nagayach
Sourabh Goyal
Priyank Garg
Manuraj Singh Chauhan
Mayank Sinha

History
Started in 1996 as a hangout place
providing internet connectivity
Evolved to become the most popular
retail caf chain , with 1500+ outlets in
150+ cities.
Currently involved all the activities from
blending and retailing coffee to plantation
and harvesting.
One of the top six coffee outlets in the
world.

Introduction

The SAP ERP implementation in CCD which resulted

in such expansion.

To study how IS implementation helps different

departments in sharing a common database
repository and improving overall productivity and
efficiency

To analyze the current situation of CCD and give

suggestions
and
recommendations
for
improvement.

Business Challenges
To manage its complex and geographically diverse
business, company has no full proof solution to
handle production and supply chain management.

To integrate sales with the inventory, inventory with

its finance and suppliers with logistics.

To increase market penetration and optimal

consumer base.

What is IS?

IS is computer based system An integrated set of components

for collecting, storing, and processing data and for providing
information, knowledge, and digital products which helps
manager to organise, evaluate and smoothly run business
operations.

The highly structured information provided by these systems

allows managers to evaluate an organization's performance by
comparing current with previous outputs.

Types of IS

Transaction processing system

Management information system

Decision support system

Executive information system

IS Pyramid Model

Need Of IS

Improve Efficiency

Boost productivity

Support data intensive operations

Save cost

Safeguard information(i.e. poorly stored data is easily stolen ,get

corrupt )

Various FORMS OF is
in
caf coffee day

Is in its supply chain

Improved inventory management

POS(point of sale) cash registers

maintained

Five centralized servers connected

various outlets to their regionalhead
quarterand in the process allthe
outlets were connected to a country
head quarter.

Is in SALES AND BILLING

CCD implemented the SOP system for:

All the information regarding sales

reach to the head quarters from all the
outlets.

From the given database they predict

the demands of a particular products in
different products and keep on
introducing the new products according
to the consumer taste and preferences.

Is in Location planning and business development

CCD has effectively made use of the

MIS in order to manage the massive
data related to the various variables
which are involved in location
planning.

This has helped CCD to come up with

the optimum decisions with respect
to the location they want to open
their store in.

CCD collects data on theabove

mentioned questions through various
surveys and polls.

This data assists the Business

Development Team to zero-in on a
location.

CCD has effectively made use of the MIS in

order to manage the massive data related to
the various variables which are involved in
location planning
This has helped CCD to come up with the
optimum decisions with respect to the
location they want to open their store in
CCD collects data on theabove mentioned
questions through various surveys and polls
This data assists the Business Development
Team to zero-in on a location

IS IN MANAGING CUSTOMER
RELATIONS

First taking some of the

personal information from
customers like DOB,
anniversary , preferences .

then on these special occasions

ccd staff not only wishes these
customers , but also greet them
with e-greetings or by sending
greetings at home.

Inviting them and serving them

according to their preferences .
to tap the craze amongst the us

First taking some of the personal

information from customers like DOB,
anniversary , preferences
Then on these special occasions CCD staff
not only wishes these customers , but also
greet them with e-greetings or by sending
greetings at home
Inviting them and serving them according
to their preferences , to tap the craze
amongst us

SALESMARTZ PRO

Createfullprinted quotes andinvoices in seconds

Displayon an electronic catalogue

Use templates to send eMails, faxesand lettersto your customers

Emailfilteringandsorting for contacts

Synchronizewith anofficenetwork

Keeptrackofstocklevels and export order to accounting system

ERP IMPLEMENTATION

Caf Coffee Day opted to run its SAP ERP application on SUSE
Linux Enterprise Server, based on the operating system's

PSI Data Systems customised the SAP software for Caf Coffee
Day's requirements, managed its rollout across the organisation,
and now provides support and maintenance for SAP ERP.

Caf Coffee Day selected SUSE Linux Enterprise Server Priority

Support for SAP Applications, provided by Wipro Infotech. This
joint support offering from us and SAP gives Caf Coffee Day a
single support entry point, reducing complexity, accelerating
problem resolution and cutting the total cost of ownership.

The solution also provides seamless integration with SAP Solution

Manager into the SAP Global Support backbone.

IMPACT OF ERP ON CCD

Manage internal operations

Control over extended supply chain

Maximize supply chain efficiency and costs cut

Improving quality of services to clients

Provides detailed financial and management information for

reporting purposes, supporting more effective long-term strategic
planning and enabling targeted growth

Weakness

Strengths
1.
2.
3.
4.

Salesmartz Pro (process automation)

Point of Sale system
Vast Customer Base
Online Delivery system

Opportunities

1.
2.
3.
4.

Dependency on the software

Technology dependent
Targeted only for young generation
Only available in Bangalore as of now.

SWOT
Analysis Threats

1. 40 percent of populations is under age

of 20, untapped market share and
potential growth
2. Integration of business processes
3. Opportunity to move on the cloud base
4. Huge expansion Base

1. Security threat to web based ERP

2. Server downtime
3. Duplicacy of Strategy (Need constant
upgrade)
4. Lack of compliance with security
standard

RECOMMENDATIONS

Consumer base is youth centric. So the company should come up

with the strategy to tap customers from other age group as well.

As they are growing, capturing more market. To enhance

networking and more efficiency processing, they should try cloud
base platform and in-memory processing option such as SAP
HANA.

As of now, they have online ordering and delivery option only in

Bangalore. So they can look into options such as e-Business, mBusiness etc.

CONCLUSION

An efficient IS and latest technology is need of today and CCD is

striking example of such a success story.

ERP implementation provides an economical, reliable and

scalable platform forrapid growth path.

An efficient ERP system will enable high quality customer service

especially when you are targeting youth consumer base.

REFERENCES

https://www.novell.com/success/cafe.html

https://
www.suse.com/docrep/documents/pqt7can6c6/cafe_coffee_day_su
ccess_story.pdf
Laudon, K.C. and Laudon, J.P., 2011.Management information
systems(Vol. 8). New Jersey: Prentice Hall.

http://www.chris-kimble.com/

https://www.scribd.com/doc/26032187/MANAGERIAL-INFORMATI
ON-SYSTEM-IN-CAFE-COFFEE-DAY

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