Beruflich Dokumente
Kultur Dokumente
Strategic Management:
Concepts & Cases
13th Edition
Global Edition
Fred David
Ch 8 -1
Ch 8 -2
Marketing Issues
Marketing decisions requiring policies
Ch 8 -3
Ch 8 -4
Advertising media
Purpose-based marketing
Ch 8 -5
Marketing Issues
Market segmentation
Product positioning
Ch 8 -6
Marketing Issues
Market Segmentation
Ch 8 -7
Market Segmentation
Geographic
Demographic
Market Segment
Basis
Psychographic
Behavioral
Ch 8 -8
Market Segmentation
Ch 8 -9
Product
Place
Promotion
Price
Ch 8 -10
Marketing Issues
Product Positioning
Schematic representations that reflect
how products/services compare to
competitors on dimensions most
important to success in the industry
Ch 8 -11
Ch 8 -12
Product Positioning
Look
Ch 8 -13
Finance/Accounting Issues
Acquiring needed capital
Developing projected financial
statements
Preparing financial budgets
Evaluating the worth of a business
Ch 8 -14
Finance/Accounting Issues
Ch 8 -15
Finance/Accounting Issues
Debt vs. Equity Decisions
EPS/EBIT analysis
Ch 8 -16
Finance/Accounting Issues
Projected Financial Statement Analysis
Ch 8 -17
Finance/Accounting Issues
Steps in Preparing Projected Financial
Statements
1.
2.
3.
Ch 8 -18
Finance/Accounting Issues
Steps in Preparing Projected Financial
Statements (contd)
4.
5.
6.
Ch 8 -19
Finance/Accounting Issues
Financial Budget
Details how funds will be obtained
and spent for a specified period of
time
Ch 8 -20
Types of Budgets
Cash budgets
Operating budgets
Sales budgets
Profit budgets
Factory budgets
Capital budgets
Expense budgets
Divisional budgets
Variable budgets
Flexible budgets
Fixed budgets
Ch 8 -21
Finance/Accounting Issues
Evaluating Worth of a Business
Ch 8 -22
2.
3.
Ch 8 -23
Ch 8 -24
Ch 8 -25
Ch 8 -26
2.
3.
Ch 8 -27
Management Information
Systems (MIS) Issues
Having an effective management
information system (MIS) may be the
most important factor in differentiating
successful from unsuccessful firms.
Ch 8 -28
MIS Issues
Functions of MIS
Ch 8 -29