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Competitive Intelligence
Competitive Intelligence
Competitive Intelligence
Competitive Intelligence
Competitive Intelligence
Why CI?
Competitive Intelligence
Some Advantages of CI
Competitive Intelligence
Definition of CI *
Competitive Intelligence
Definition of CI * (2)
Competitive Intelligence
10
Definition of CI * (3)
Competitive Intelligence
11
The Essence of CI
Competitive Intelligence
12
What is Intelligence?
Competitive Intelligence
13
Competitive Intelligence
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CI Conversion Diagram
Data
Analyze
Synthesize
Information
Insight
Intelligence
Experience
Competitive
Advantage
Dr. Ahmed Nassar
Competitive Intelligence
15
Major Goal of CI
Competitive Intelligence
16
Numerous Benefits of CI
Although competitive advantage is the main
benefit of CI, there are numerous ways of
leveraging CI such as:
Competitive Intelligence
17
Competitive Intelligence
18
Competitive Intelligence
19
CI Project Management
Competitive Intelligence
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Competitive Intelligence
21
Competitive Intelligence
22
since all
Example:
CEO requests information on the consumption of diet drinks in
the United States,
CI process must narrow the question down!
CEO now says he really is only interested in the consumption of
diet 7Up in Northern California,
By defining the exact question, we create a realistic scope for the
CI Project,
We can also flip the process backwards and ask the CEO: How
do you plan on using this CI information?
Dr. Ahmed Nassar
Competitive Intelligence
23
CI Filtering
Competitive Intelligence
24
Sources for CI
Competitive Intelligence
25
CI Characteristics
Competitive Intelligence
26
CI Prevention
Competitive Intelligence
27
Competitive Intelligence
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