EDIBLE AGRO PRODUCTS LIMITED

Series of activities to be undertaken for faster adoption of

GT-2:
1. Small farmers (85% of total farmers) and medium farmers
(~12%) were followers of the large innovative farmers (<5%)
who were regarded as Opinion Leaders. Develop another
channel where large farmers would act as intermediaries
between EAPL and small farmers. Use Word of mouth
communication strategy via Vendors and opinion leaders (or
someone educated in villages whom villagers associate
themselves with).
2. Applying differential pricing may improve the quality of the
produce. Since Gujrat farmers earned INR 45 per Kg, they
took better care of their crops as compared to the West
Bengal farmers.

5. Identify connectors: utilize the village gram panchayat leaders (village

heads) as connectors to leverage the community of medium/small farmers.
6. Identify mavens: agricultural experts, faculty from local universities, some
among the educated large farmers.
7. Identify salesmen: with help of gram panchayat, identify few members of
panchayat who are educated and can be shown the benefits of white sesame.
He/she can persuade people to adopt new seeds. This can also be done by
opinion leaders by incentivizing the process.
8. Prevent negative arbitrage: generate a structure along with government
(staffs of village level offices of ministry of agriculture) and gram panchayat
ensuring protection from cross-selling.
9. Provide incentives to local agri-goods dealer to promote white sesame
seeds. They can be demonstrated health benefits of white seeds and create a
win-win situation.
Presented By: Abhinav Sultania G16003, Abinash Mishra G16005, Amit
Ashish G16008, Azhar Jalal Haider G16018, Sumit Saxena G16054.