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INDIA LIMITED
Industry Overview
Product Characteristic
Company Overview
Key Competitive Strengths
Business Strategy
Clientele
Summary
INDUSTRY
OVERVIEW
Tile Industry-An
Outlook
Used as paving or cladding material since ancient
times.
Contd
Mainly Three segments
- Wall Tiles segment
- Floor Tiles segment
- Vitrified & Porcelain segment
The size of Indian tile industry is estimated
to be around Rs.65,000 millions,
which is almost equally divided between
- Organized and
- Unorganized sectors.
5
Contd
Global Scenario
China, India
2 LATIN AMERICA
.
Brazil
3 EUROPEAN UNION
.
Italy, Spain
6900 Million
sqm
World production
Business Opportunity
Market
Characteristics of
the
Tile
Industry
Market
for ceramic
tiles in India
Institutional buyers
Retail buyers
China
Local
un-organized sector
Details
Construction
sector
Replacement
Market
Government
Initiatives
Rise in income
levels &
affordability
Downsizing of
unorganized
14
PRODUCT
CHARACTERISTICS
Basic characteristics
CHEMICAL
RESISTENCE
BREAKING
STRENGTH
BASIC
CHARACTERISTICS
WATER
ABSORPTION
ABRASION
RESISTENCE
COMPAY
OVERVIEW
Company Management
Mr. Kamleshbhai Patel, Chairman Cum
Managing Director
18
Business Structure
AGIL
GROUP
Asian Granito
India Limited
VITRIFIED
Existing 16000
m per day
CERAMIC
WALL
9,300 m
per day
Asian Tiles
Limited
PROPOSED
MARBLE
PROJECT
2500 m
per day
CERAMIC
FLOOR
Existing
7,000 m
per day
19
Product Range
Product Range
Vitrified Segment
Polished
Vitrified
Third
Firing
Ceramic Segment
Rustic
The Grand
Rock
Metallic
Rock Slab
Robusto
Multicharge
Vitro
Vitrified
rustic
AquaMosaic
Aqua Art
Porcelano
Capacity Milestones
F.Y. 2007-08
Particulars
Vitrified
Tiles
(square
meters
per day)
Wall Tiles
capacity
(square
meters
per day)
Ceramic Tiles
capacity
( square meters
per day)
Installed
14,411 *
1910 *
7000
96.50%
92.89%
Actual
Capacity
Utilisation
(%)
As on
16000
9300
7000
* 31/03/08
Note : Installed capacity is worked out in pro rata for Vitrified
project on the
15th January,2008
day.
21
KEY COMPETATIVE
STRENGTH
Key Competitive
Strength
Key Factors
Details
Dedicated
and
experience
d
manageme
nt team
Improved
production
process
Quality
products
Proximity
to raw
material
sources
Focus on
innovation
23
Production Capacity :Started with Asian Tiles Limited in 2000-01 with per
day 2000 sqm. Capacity of Ceramic Floor Tiles and
increased the capacity more than 3 times in three
years.
Started vitrified tiles production in AGIL in 2003-04
with per day 4000 sqm. Capacity and increased the
capacity 4 times in four years.
Started wall tile plant in the year 2007-08 with per
day 9300 sqm. Capacity.
Other Achievements
Acquired Biggest Ball Mill of 30 tons, longest Kiln of 121 mtrs
in 2003-04 and biggest Press of 3590 MT from World leaders
SACMI ITALY 2003-04.
Launching huge advertisement in electronic media, television,
newspapers, hoardings etc. to strengthen our Brand image.
Introducing Wall tiles on Concept basis in various attractive
designs for the first time in India with the biggest size as a
substitute of Import of international standard quality.
Setting up quality standard by daily R & D activities in our
highly equipped laboratory equipments.
Asian Granito India Limited is one of the leading
manufacturers among the all vitrified tiles manufacturers in
India with a market share of almost 11%.
NETWORKING
DISPLAY HOUSES
CHENNAI
BANGALORE
COIMBATORE
DELHI
COCHIN
DISPLAY
HOUSES
MUMBAI
PUNE
AHMEDABAD
HIMMATNAGAR
1.
2.
CITY MALL
DEV ARC
BUILDING
BUSINESS
STRATEGY
Business Strategy
33
CLIENTELE
Clientele
36
SUMMARY
Summary
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