Topic-based Inform ation

Spreading
#AnimalCruelty, #AnimalRights, #EndAnimalCruelty,
#STOPAnimalCruelty, #SaveTheAnimals, ..

Submitted To: Prof. SuchetaSoundarajan

Prepared By: Niraj Sitaula

Introduction
Conclusion from 'Identifying Information Spreaders in
Twitter Follower Networks':
"We find simple methods outperform complex methods.
The information spreaders are not important persons. [1]

Observed somewhat similar pattern with Higgs Twitter

Dataset. [2]

Things to Consider
Retweet prediction does not means information diffusion
since it only predicts the chances of retweet.[1]
Information diffusion deals with why and how an idea is
spread, we want to reach more people.[1]
Tweeting/retweeting/mentioning over clique or same
group of people may not gives us much advantage
(Example: same people sharing your tweets)

Approach from the paper[1]

Collect data
Feature extraction:
Proximity based feature
Content-based feature
Interaction-based feature
Profile-based feature

Various ways to predict ranking is used like Jaccard

index, shared feature counting, regression models,
tweet similarity, etc

LO G IC BEH IN D TREN D IN G
The author (Sean Lu) presents his finding in following
ways:
Just tweeting a hashtag to a large group of followers
and hoping it would blow up on Twitter would not work.
[3]
Eg. Everything celebrity tweet is not trending.
But if all of a sudden a large group of new people start
to tweet about him, then it may trend. [3]
Can not just approach any celebrity on Twitter. Need to
follow his/her activity. [3]

LO G IC BEH IN D TREN D IN G (continued )

The author presents his finding in following ways:
So, we decided to do some research on who's COMPLAINED
about rail delays with the most followers and approached them
for a little help. [3]
They are busy people, telling them too early would be no good,
they'd forget.[3]
So I decided to schedule some more tweets for the day to go
out. [3]
Use of all social media and internet network possible [3]
So basically I went all guns blazing online telling as many people
as I could. [3]

LO G IC BEH IN D TREN D IN G (continued )

The author concludes:
As per my research, our hashtag trended after
approximately 500 mentions. [3]
The only cost was the promoted tweets, and we had a
very small budget of 1k. [3]

SEN TIM EN TS/W O RD S M ATTER

Does hashtags #AnimalCruelty, #AnimalRights, #EndAnimalCruelty,
#STOPAnimalCruelty, #SaveTheAnimals all spread same???
Mai Le wrote following:
Famous peoples @mentions are likely to have a certain amount of negative
mentions because increased eyeballs on you and your work means increased
scrutiny. [4]
Gabby Douglas didnt place her hand on her heart during the US anthem resulted in
a new burst of negative sentiment [4]
On August 15, Leslie Jones threw some of her influencer status behind a hashtag for
Gabby Douglas, paying it forward with #Love4GabbyUSA. [4]
Supporters amplified this hashtag throughout social media. Shonda Rimes throwing
an overwhelmingly positive tweet into the Twitterverse didnt hurt. It took a day, but
by August 16, Gabbys positive sentiment climbed from 36% to 52% and on to 60%
by the 19th, the effective end of gymnastics competition. [4]

W hat Ithink:
People network may not change dramatically but their activities
can and which needs to be monitored
May be need a learning model that maintains some kind of
dynamic ranking table
It's not feasible to store and learn all users in social media
Keep up with trends, user activities and be able to make rational
decision

Starting Approach:
Collect tweets on hashtag, keywords
Build network from tweets and compare similarity , differences,
etc.
Analyze flow of same information from different/similar users
i.e. similar nodes may /may not spread the information similarly
Need to do lot of learning before trying to build learning model

References:
[1] Xufei Wang, Huan Liu, Peng Zhang, and Baoxin Li. Identifying information spreaders
in twitter follower networks. Technical Report TR-12-001, School of Computing,
Informatics, and Decision Systems Engineering, Arizona State University, Tempe, AZ
85287, USA, 2012.
[2] M. De Domenico, A. Lima, P. Mougel and M. Musolesi. The Anatomy of a Scientific
Rumor. (Nature Open Access) Scientific Reports 3, 2980 (2013).
[3] How I made a hashtag trend on Twitter in 3 hours.Linkedin. Sean Lu, Feb 22, 2016.
Wen. 28 Sept. 2016.
URL: https://www.linkedin.com/pulse/how-i-made-hashtag-trend-twitter-3-hours-sean-lu
[4] "Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer
Meltwater." Meltwater. Mai Le, 23 Aug. 2016. Web. 28 Sept. 2016.
URL:
https://www.meltwater.com/blog/trending-hashtags-how-to-reverse-negative-sentiment-for
-your-brand-or-influencer/