Text as Visual of Text

And Media

Visual Text

uses a combination of visual

Features (camera, shots, still
Pictures and graphics)
And verbal features
(words, dialogue, and languages
Features) to get a message
Across to the audience.

Design principles & elements

Of text information and media

election of Criteria of Text

Information and media.

Transcript of types of media and

Criteria for Media Selection
( finally you will now able to)

1. To identify the cost options of

Advertising Agencies vs. In
House Advertising

2. To identify the four types of media

Geographical locations and
Provide examples

3. To identify published and other

Medias relating to media.

4. To state and explain the 7 factors

Considered when an adverting
Agency is selecting appropriate
Media.

Aims and Objectives:

Types of media and criteria for
Media Selection Aims and
Advertising Agencies Process.
The first thing an advertising
Agency will consider when choosing
A medium for a campaign in
Their target audience.

HOW THEY ARE GOING TO REACH

THIS AUDIENCE.

Types of media can be divided

As follows:

LOCALLY
REGIONALLY
NATIONALLY
INTERNATIONALLY

Looking at the way an advertising

Company goes about choosing
The right target audience
Before deciding on which media
To use.

1. To identify the cost option of

Advertising Agencies Vs In house
Advertising
2. To identify the four types of media
Geological locations and provide
Examples.

3. To name the different published

Media and other mediums relating
To media selection.
4.To state and explain the
Seven factors considered when
An Advertising Agency selecting
Appropriate media.

THE 7 FACTORS FOR

SELECTING MEDIA

1. Budget Vs. Coverage

-. Balance made bet. What can
Business can afford & coverage
That is possible.

2. Campaign/Promotion Objectives
-Media Selected must ensure
Consistency with overall objectives.

3. Target Audience
-critical to guiding the detailed
Media selection.
4. Focus of Appeal
-to target audience intellectual,
Emotional and empathetic.

5. Timing
-plan needs to take into account
A launch of a product.
6. Circulation
-undertaking research on how
Many people read a particular
Publication.

7. Readership
- Number of an audience that read
one issue of the
Publication.

The agency will also need to look

At the best way of reaching
Their audience.

Reviewing demographics
Interest of audience and
Comparing this to different media
Identified.

Types of Published Media

National newspapers
Regional newspapers
Consumer Magazines
Business Magazines

Types of advertising for Medi

Published Media
Other Media

GRO