X SIGMA

DMADV Approach

Define
Measure
Analyz
e
Design

Piotr Bartenbach
Bartomiej Staszczyk
Misagh Vaseghi

Verify

Origins
Based on the Plan-Do-Chech-Act (PDCA)
cycle
DMADV was created to develop new
processes or products at Six Sigma
quality level
Sometimes called also DFSS (Design for
Six Sigma)

1985-1992
Lockheed
Martin

First usage

1996-1997
Nokia
Mobile
Phones

Sony
Crane
Polaroid

1985-1992

1993-1994

1994-1996

Bombardier

Motorola

Asea Brown
Boveri

Allied Signal

Siebe

Avery
Dennison

General
Electric

Shimano

Period of
Competitive
Assessment

Period of
New
Technology

Texas
Instruments
Period of
Design

Period of
Refinement

Period of
Results

Aim
To build in Six Sigma standards
into a process before its
implementation or when after
previous optimization, we did not
achieve wanted results.

When to use DMADV?

When a product or process does not exist
and we want to develop it according to
Six Sigma standards
When after an optimization a product still
does not meet Six Sigma standards
and/or customer satisfaction.

Source: sixsigmaworld.blogspot.com

Source: sixsigmais.com

Source: sixsigmatraining.org

DMADV as for Define

Agree what are the objectives (expectations of
the market)
Identify the people/resources to be involved in
Agree on outcomes measurements
Buliding a high level process map

DMADV as for Measure

What data collection methods will be used

Which sampling methods will be useful
Ways of determining current performance
Measuring CTQ (Critial To Quality)
Product capability
Production process capability
Various risks

DMADV as for Analyze

Drawing out the process
Identyfing the flows of information
Usage of tools like:
Fishbone diagram
Root causes analysis
Etc.

Alternative approach design

DMADV as for Design

New process to existing one
Design
Details
Optimalization
Plan verification

DMADV as for Verify

Benchmarking ability to meet the target

Overall design verification
Improvements assesment
Implementation process

DMADV Benefits
Extremely effective way to develop a
new product or process.
Predictable design and defect free.

supports meeting CMM/CMMI goals

Important to coordinate the efforts and
share infrastructure

DMADV Benefits
increase process performance, by
decreasing variation.
A new perspective of performance
99% is not good enough
Provides a single measure to compare
disparate processes

DMADV Benefits

Too early

Defects

Too late

Production time Time

Spread of variation
to
too wide compared
specifications

Too late

Defects

Too early

Reduce
variation

Production Time

Spread of variation
narrow compared to
specifications

DMADV Benefits
Greater predictability in the process
Less waste and rework, which lowers
costs
Products and services that perform
better and last longer.
Happier customers.

Questionnaire
What does DMDAV stands for ?
When do we use DMDAV ?
a. When we want to improve a
product.
b. When we want to create a new
product.

Questionnaire
What is the difference between DMAIC and
DMADV?
DMAIC is used for existing products and
DMADV to crate new.
DMADV is used for existing products and
DMAIC to crate new.
None of the above.
Fishbone diagram is useful at which stage of
DMADV?
a. Desgn
b. Verify

Questionnaire
Which of the following is not a benefit of DMADV :
A. Reducing costs.
B. Reducing time.
C.