Presented by;

9104-Vandana
Asarani
9124-Piyush
Kothari
 Mission Statement
Eco-packaging intends to develop an
inventory of unique packaging products
that can add perceived value to packaged
products. These products, which will be
sourced from production site, will be
imprinted in-house with various company
logos before they are shipped to the
distributors.
 Vision statement

Eco-packaging intends to
concentrate its sales force in the
Maharashtra State and to reach a
respectable sales level by the end of Year
2.
 Market Summary

PAST
Sales in the carton packaging
industry have been growing at a rate of
almost 15% per year for the past
decade .
 PRESENT
Major suppliers are located at Nasik
and Ahmadnagar while some of the
largest packaging distributors in the
industry are at Mumbai and Pune.
 FUTURE
Govt. making strict norms for use of
plastics and NGOs creating awareness in
people about hazards of plastics.
Due to high land cost new
manufacturing hubs are shifting towards
semi urban land which are cheap.
 Need recognition

 Packaging needs.
 Low Cos.
 Government regulation.
 Environmental consideration.
 Opportunities

 Increasing awareness.
 Cost consideration.
 Better Quality.
 Location selection.
 Competition
 Product base competition:
- Plastic packaging.
- Thermacol packaging.

 Market base competition:

- Big players.
- Change habits and preferences.
 Competitors
• THE TINPLATE THE COMPANY OF INDIA LTD
• HINDUSTAN TIN WORKS INDIA
• REXAM HTW BEVERAGE CAN (INDIA) LTD
• TETRA PAK INDIA PRIVATE LTD
• ESS DEE ALUMINIUM LTD
• UFLEX INDUSTRIES LTD
• INDIAN ALUMINIUM CO LTD (INDAL) - HINDALCO
• ESSEL PROPACK LTD
• ITC PAPERBOARDS AND SPECIALTY PAPERS DIVISION
• PARKSONS PACKAGING LTD
• JINDAL POLY FILMS LTD
• HINDUSTAN NATIONAL GLASS & INDUSTRIES LTD
• AMD INDUSTRIES LTD
• PIRAMAL GLASS LTD
• ALPLA INDIA PVT LTD
 Production house

 The north and east Maharashtra

Jalgaon
Nagpur
Akola
Amravati
Aurangabad
Products
 Target market
Because of the significant up-front investment required to change
to reusable ecopackaging, will go on targeting medium- to large-
sized companies (annual sales of Rs.20 million to Rs.1 billion) in the
following market segments:
o Food and beverage industry – much spread across the state.
o High tech industry – emerging sectors.
The following positions would be targeted in each of the market
segments:
• Transportation manager
• Purchasing manager
• Logistics/supply chain manager
• Waste management/environmental coordinator
• Shipping and receiving manager
• Warehouse manager
• Distribution center operations manager
• Plant manager
 Communication
objectives
• Expand awareness within the targeted market
segments of the financial and/or competitive
advantages as well as the environmental benefits
associated with reusable eco packaging.

• Educate businesses within the targeted market

segments on reusable eco packaging issues and
what their industry leaders are doing to
successfully address these issues.
 KEY MESSAGES
1] Reusable eco packaging is an important financial and
environmental issue for your business replacing one-time
use wood and plastic, save significant money and
simultaneously have a positive impact on the environment:
• ecopack last 10+ times longer than wood and plastic.
• Reusable packaging reduces labor costs.
• Reusable packaging helps protect products from damage and the
costs associated with repair or replacement.
• Reusable packaging enhances supply chain efficiencies.
• Reusable packaging helps reduce the volume of garbage generated
and the cost to dispose of it.
2]Reduced product damage
Reusable packaging is an effective method for reducing the
costs associated with;
• product damage.
• ecopack do not fail as readily as wood and plastic.
• Reusable containers offer greater product protection.

3] Better ergonomics and worker safety

Reusable transport packaging provides better worker
ergonomics, safety and reduces the costs associated with
fewer worker’s compensation claims;
• Ecopack have less potential for worker injury because they weigh
less and do not splinter.
• Reusable containers can be customized to interface with production
lines.
• Reducing muscle strain as well as decreasing lifting and repetitive
motion injuries.
 Promotional Tactics
1. Awareness Building Tools ;
• Partner with industry associations
• Develop a quarterly newsletter
• Develop a brochure
• Utilize trade PR

2. Educational Tools for businesses;

• Utilize direct mail
• Develop or procure educational materials
• Utilize trade PR
• Identify trade shows and/or educational seminars
• Expand the website.
 CHALLENGES AND
OPPORTUNITIES
A] Challenges :
• Very low to non-existent awareness of reusable transport
packaging.
• Wide variety of decision-maker position titles.
• Resistance or total lack of interest by some market
segments.
• Not a priority issue that drives the business success.
• No financial incentive.
• No customer or supplier demand for the change.
• Customers or supplier are resisting the change.
• Incompatible distribution system.
These hurdles will need to be addressed through educational
information so that target audiences gain early awareness of
the positive aspects of reusable packaging.
B] Opportunity :

• The existence of industries which have already

started using recyclable packaging like some of
the food and beverage industry (wholesale and
manufacturers) as well as the high tech
industries such as computer and semiconductor
manufacturers.
• The awareness about importance of having a
financial incentive to save money from this
change as well as the need to deliver customer
satisfaction.
 Human Resource
• To make sure that the employees are skilled
and well trained.
• To hire people who have the competence
and willingness to work.
• To enhance the efficiency and effectiveness
of production.
• To maximize individuals' performance and
potential with a view to attain
organizational goals by performance
management.
 EXTERNAL ENVIRONMENT

INTERNAL ENVIORNMENT

PRELIMINARY INTERVIEW

SELECTION TESTS

EMPLOYEMENT INTERVIEW

REFERNCE AND BACKGROUND ANALYSIS

SELECTION DECISION

PHYSICAL EXAMINATION

JOB OFFER

EMPLOYMENT CONTRACT

EVALUATION
 References
• Alaimo, A. and V. Capecchi, 1992, "L'industria delle
macchine automatiche a Bologna: un caso di
specializzazione flessibile", in P. P. D'Attorre and V.
Zamagni, 1992, Distretti, imprese, classe operaia, Franco
Angeli, Milano Capecchi, V., 1993, personal communication.
• Dosi, G., 1984, Technical Change and Industrial
Transformation, MacMillan, Basingstoke (UK).
• Dosi, G., 1988, "Sources, Procedures, and Microeconomic
Effects of Innovation“, Journal of Economic Literature ETAS,
1992, Repertorio professionale dell'imballaggio, Etas
Periodici, Milano.
• Glachant, M., 1994, Adoption and implementation of a
voluntary agreement: the case of packaging recycling
consortia, ERIC paper, Paris.