INTRODUCTION

Internet marketing, Web marketing, or simply, OLM.

Advertising and marketing the products or services of a business over
internet.

BRIEF HISTORY
Electronic mail was introduced in 1972
In the mid-eighties, desktop operating systems (PCs) surfaced and the modern
day internet began to take shape
In 1990, the first world wide web software was developed by Tim Berners-lee
In the early 90s commercial dial-up services were introduced

BRIEF HISTORY
In 1992, the real e-business economy began
By 1993, over 100 countries had an online presence
Within the year, commercial users outnumbered academic users
By the mid-nineties, e-commerce became attractive to business
In 1997, virtually every major company, organization, government and news
service had a presence on the web
Vertical companies such as Amazon.com took the next step and actually
started performing business on the Web in 1994

DIFFERENCE BETWEEN TRADITIONAL AND ONLINE

MARKETING

Traditional Marketing

Online Marketing

It is difficult to measure

It is measurable

It is not cost-effective

It is more cost-effective

It is not so good for brand

building

It is fast and efficient for brand

building

In some way, it interrupts regular

activities of users

It is not interrupting

It may leave users queries

unanswered

It can provide maximum

information

PURPOSE OF E-MARKETING

Attracting
Finding
Winning
Retaining

E-COMMERCE BY BUSINESS AND CONSUMER SECTORS

Target of e-commerce initiative
Business
Consumer
So
urc
e
of
eco
m
me
rce
init
iati
ve

Bu b2b
sin
ess Business- to- business
Co e-commerce
ns
um
er
c2b
Consumer-to-business
e-commerce

b2c
Business-to-consumer
e-retailing or e-tailing

c2c
Consumer-to-consumer
e-commerce

COMPONENTS OF
E-MARKETING

Affiliate
Affiliate
Marketing
Marketing Content
Content
Analytics
Analytics
Marketing
Marketing

Email
Email

ONLINE
ONLINE
MARKETING
MARKETING

Forum
Forum

Social
Social
Network
Network

Blog
Blog

Banner
Banner

THEORIES OF DIGITAL MARKETING

SIZE OF E-MARKETING IN INDIA

Population : 1,266,883,598
(2016 Est.)
Internet Users : 5,000,000
(Year 2000)
Internet users : 462,124,989
(June 2016)
Penetration : 36.5 %
(% Population)
User % Asia : 25.7 %
Source : http://www.internetworldstats.com/stats3.htm#asia

 In February 2013, Indias Internet Population stood at 150 Million

(3rd Largest in the world)
20x growth in search queries in the last 5 years
Googles 3rd largest market globally
5th Largest nation in term of YouTube users
Indians spend around 16 hours online ( in a week) on an average.
The Indian Online advertising market has crossed 1000 crores ( in
2010)
India has nearly 950 mobile subscribers and at least 50 million
subscribers have internet enables mobile phones
87 per cent brands prefer digital marketing
Source : http://dsim.in/blog

GROWTH OF E-MARKETING IN INDIA

India's e-commerce market was worth about $3.9
billion in 2009

It went up to $12.6 billion in 2013.

According to Google India, there were 35 million

online shoppers in India in 2014 and is expected to
cross 100 million mark by end of year 2016
Source : ET Bureau, Feb 18, 2016

he e-commerce sector is estimated to reach Rs.

LIMITATIONS OF E-MARKETING IN INDIA

1. Online Marketing is not
2. Still, the internet is considered as a source of information gathering by
the majority
4. So many scams on the internet
6. Is your website safe? Fear of online transaction
7. No replacement is there for good old fashioned customer service
8. A lot of competition for your product already out there

SUGGESTIONS
Small e-commerce companies should look towards marketing
activities in malls and initiatives on the digital media
Marketers should be smart enough to draw a line between
mapping and stalking
Opting for cheaper and measurable digital campaigns
Increasing viability of e-commerce
Consumer education and protection of their privacy
Efficient services like in time delivery and convenient payment