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P&G HISTORY
1837
1859
1879
1924
1955
Crest, the first toothpaste with fluoride clinically proven to fight cavities, is
introduced
1961
1980
2002
P&G develops Naturally feminine pads specifically to meet the needs of lowincome women in Latin America.
2005
High Frequency Stores, Consisting of nearly 20 million stores across the world,
FS represents a particular opportunity in fast-growing low income markets.
Today
Competitors
GLOBAL
P&G touches and improves the lives of about 4.4 billion
India products
P&G is one of the largest and fastest
Ambi Pur
Ariel
Duracell
Gillette
Head & Shoulders
Olay
Oral-B
Pampers
Pantene
Tide
Vicks
Wella
Whisper
Operations in India
P&G have its general office in Mumbai, Maharashtra.
FABRIC CARE :
it has two of its world-leading detergents Tide and Ariel, in India to cater to the
main concerns of the Indian households
Ariel Front-O-Mat
Ariel 2 Fragrances
Tide Detergent
Tide Bar
HAIR CARE:
The P&G beauty business sells more than 50 different beauty brands including
Pantene, Olay, Max Factor, Cover Girl, Joy, Hugo Boss, Herbal Essences and
Clairol Nice n Easy. In India, P&Gs beauty care business comprises of Pantene, the
worlds largest selling shampoo, Head & Shoulders, the worlds No. 1 Anti-dandruff
shampoo and Rejoice Asias No. 1 Shampoo.
Pampers is the major baby care product selling in India.
regions:
United States
Canada
Philippines
Mexico
Latin America
Europe
China (31 wholly owned factories) and other parts of
Asia
Africa
Australia
STRUCTURE OF DISTRIBUTION
company
C&F
Distributor
wholesaler
Retailer
consumers
DISTRIBUTION CRITERIA
ORDERING SPEED: Manufacturing of product and time
till it reaches the consumer
DELIVERY FLEXIBILITY: How easy to distribute the
product
PERSONAL SELECTION AND CUSTOMIZATION:
Which distribution channel to select
85% of its sales come from the top 30 towns & its current volume did not
justify a large distributor network.
So P&G will now have one distributor who will operate like super
stockist., which help to replenish its distributors more frequently and
reduce their average stock level.
Sales
planning
Sales manager
Business executive
Project 2-3-4
To strengthen its presence in India, and increase sales
20 times from its current $1b level, P&G India has
formulated a project 2-3-4.
P&Gs project 2-3-4 is aimed at
2: doubling the number of Indians who use its
products,
3: trebling per capita spending by Indians on its
products and
4: quadrupling net sales of its India operations by 2015
PROMOTION STRATEGY
PRICING STRATEGIES
o Understand how companies find a set of prices that
maximizes the profits from the total product mix.
o Learn how companies adjust their prices to take into
account different types of customers and situations
o Know the key issues related to initiating and responding to
price changes
SELECTION PROCESS
Application
Assessment
Initial interview
Final interview
Written tests
Online evaluation
Screening interview
Panel interview
ORIENTATION
Two types of orientation takes places at P&G
Work unit orientation:
A part of the orientation process in which a new employee is
introduced to co- workers, and is given information.
Organization orientation:
Is an individuals predisposition toward work, motivation to
work, job satisfaction, and ways of dealing with subordinates,
and supervisors on the job.
Online marketing
The company has actively developed numerous online
Awards
In October 2008, P&G was named one of "Canada's Top 100
Fortune:
Ranked 5 among the Global Most Admired Companies
Named to list of the Global 100 Most Sustainable Corporations in the
World, with top rankings from 2000-2015
Readers Digest:
Silver Award for Corporate Social Responsibility Programs by Readers
Digest, 2008.
AC Nielsen Survey:
Ranked 3 as the Employer of Choice across the targeted campuses in a
survey conducted by AC Nielsen.
Business Today:
Business Today has rated P&G amongst the most preferred companies by
management students across India.