Detailed class analysis of

music magazine NME

Colour Scheme: There is a

reoccurring colour theme
through the cover page of
this magazine. Majority of
the colours on the cover
magazine are red, black
and white. These primary
colours are added to the
magazine to stand out as
white and black can be
written on top of most
colours and still are easily
seen. The colour red
releases a connotation of
unisex
target Line:
audience.
Main Cover
This
promotes
Throughout
thedominance
initial
in
the
rap
industry.
view of the cover we see
the cover lines as very
eye catching. The
anchorage cover line
shows speech of Dizzie
Rascal that is written on a
slant, this may reflect
Dizzies personality and
reveal that his maybe
reckless and doesnt
follow the rules.

Masthead: The Masthead of

NME is very overpowering and
boldly written. With taking over
half of the top part of the page,
it is presented as throwing its
self at the audience, this is
because of the red colour
making it stand out. This
masthead is here to show that
the magazine is easily
recognised, NME is a well
known magazine company that
has many issues, this also
highlights the fact that people
Cover
lines:
Therecommend
cover lines it.
like
it and
would
can also show the genre, this is
shown as the cover lines
highlight names such as
Kasabian, Muse and Paramore
this variety of different artists
show there is a large target
audience. A mixture of different
bands and solo artists shows
that many issues has been
made, showing the wide range
of information told by NME.
Cover lines are put in place in
order to show the buyer exactly
what is going to be topic inside
the magazine past the front
cover. As this magazine has a

Niche Market/target
Model/group: This celebrity is
audience: A smaller
shown in a crouched position,
group of target
followed with a long shot. The
audience is not shown
model has a surprised facial
as NME present such a
expression demonstrating he is a
large target audience.
fun person. His accessory's include
This is good as then no
a gold chain, baggy bleak clothing
audience can complain
and wild coloured trainers. This is
as they cater for a wide
stereotypical of the black rapper,
range of people. This
as they wear bling and oversized
can create meaning for
clothing. This rapper is
the audience as they
contradictory to the main focuses
would think this
that the magazine NME likes to
magazine is successful
write about. This show that they
because a vast
are
reaching outThere
of their
Connotation:
arecomfort
audience makes us
zone
attempting
manyand
aspects
to this to reach an
Genre
think
& Mise-en-scene:
that the publisher
even
magazine
bigger
cover
target
that
audience
can give
than
This magazine
for this
is good at genre
what they
do.
us anbands
insight
into
theartists.
first
rock
and
indie
issue is quite self
impression of this magazine.
explanatory. This is due to
His trainers stereotypically
the Mise-en-scene on the
connote that he is hip and
cover. The Mise-en-scene
street. This connotation
demonstrates that the genre
allows others to also wear
is Rap/Hip hop. This is
trainers engaging more
recognisable as many
people into reading this
elements hint such as the
magazine.
Rule of Thirds: Rule of thirds is used
as the Masthead
is at
controversial
background.
the top of the screen, the Model image is in the centre and
the barcode is at the base of the cover. This is ideal for an
audience as they see exactly what the publisher want them to
see in a Z order shape across the whole item. This gives order
to the magazine from the beginning showing that it will be
ordered throughout the whole of the magazine.

Barcode: This barcode is

Representation: Dizzee
placed at the bottom the of
Rascal is represented as a
magazine right way up, this
hooligan style guy. This is
may be because all of the
shown as his body language is
NME magazines have the
low and crouched, the camera
same barcode. This may also shot is slightly off angle and
be because it fits in that way. the backdrop is different. All of
Publishers do everything for
these aspects show the
effect therefore it may have
representation of a little
been done for effect in using craziness. Dizzee Rascal may
the Rule of thirds. The
have been made to look
barcode has the issue
differently to how he really is,
number and the date all in
this may be because his
one place this is because
celebrity life differs to his real
they're all then compressed
life. A good example for this
Mode of Address: He is
into a smaller space.
would be his stage name
looking directly at the
Dizzee Rascal Rascal may
audience with happy eyes.
represent that he is out of
Genre:
thecauses
main genre
this is
This can motivate the
hand and
chaos.ofThis
magazine
proves
to
be
Hip
clever of Dizzee as peoplehop.
audience into buying the
This
stated
the
Model is
onlyissee
whatashe
chooses
to of
magazine. With the main
Hip
Hop
sound
and
creation,
show them.
model looking directly down this
is also shown as a couple
the camera this can show
of the cover lines say other hip
that he is making you a part hop/ rappers names.
Denotation: This magazine
of the magazine and making
tells the audience in the
you included. This is good
anchorage that Dizzee Rascal is
for the NME magazine as it spreading joy around the world,
may demonstrate that the man this is slang terms and
contents of this magazine is even gives us an insight into the
genre of the magazine being
purely fun and no boring
analysed. This tells the audience
information included. His
that this magazine will highlight
cheerful facial expressions
the fact that Dizzee wants to
and broad body language
spread joy. Also it shows that he
can make you feel a lot
coming back into his music
more included and make the business as he hasn't been

Icon: Dizzee Rascal may be shown as an icon to others as he

has done things for charity and others in the past. He is trying
to spread positivity to this generation, this shows he is a
positive idol for children and their parents wont be unhappy
with their children supporting him. This is also good for his
record label as he used to be quite abrupt and maybe this can
show his old audience that everyone changes.
Target Audience Profile/lifestyle: This hip hop star has a
good lifestyle this is shown through clothes and style. Dizzee
looks happy with his life this may be due to the fact that he is
coming back into the music business. This may also be
because he had a long break to think about what he did with
his life and how he could change it.

Direct Address: The direct address of this magazine is the

public. This is because he says around the world this does
not direct exactly to a person. This applies to everyone as a
whole.

Strap line: The strap line is the recognisable tagline that is

there. Many taglines are used on this page making is
noticeable for the audience. The main tagline as quoted by
Dizzee Rascal is memorable as he wants to impact peoples
lives. This is good for the audiences reaction to the front
cover.

Layout: the layout of this

Masthead: The
magazine contents page is new
masthead o the
and I have never seen a contents contents page
page like it. This non
includes a NME
chronological contents page is
notice at the
mismatched and original. This
beginning of
intrigues the reader as they have contents. This is
to read it to enable what they
good for the
want to fine, although it isn't that magazine as it
hard to do. The magazine
shows the viewer
contents page is separated into
the magazine
different categories to make sure they're reading if
the reader doesnt get too
they're flicking
confused with the setup. Another through many
headline is highlighted in the
trying to choose
contents page. This shows even
one. This is also
more information about what is
good as it is in red,
inside this band magazine. On
the original colour
the left hand side of the
of the masthead on
magazine shows a band index,
the cover page.
this is showing multiple bands
and what I'm guessing the pages
Article Titles/content: The content titles include
they would be seen on. This is
what
inside
the magazine.
They're very chatty
goodisfor
the audience
as it gives
articles
they
give a brief
idea of the information
them aand
page
reference
to find
given
them.on the number:
whole article touring special.
Date/issue
Page numbers: I expect that
The date is now shown the page numbers are
at the top of the
emboldened in red. This makes
screen. This is good as it easier for the audience to
it shows it fully of
define the page numbers from
when it was published any other numbers given in
in order for the
reference to information. This is
audience to know if
a good touch by the publisher
they're up to date.
as they make it easier for the
public. The audience would

Pictures linked to articles featured in the

magazine: The picture linked with an article is a blonde
woman showing her tour bus. This is here to show the
audience that there is more in this magazine than
expected. This magazine also lets the reader know how
the artists get to and from different countries. The
audience would like this as they have an insight into
what its like to be a celebrity, even one of their own
idols. This picture tells us about the genre as it has
different artist cultures and types
takenaround
by the bus.
Borders
images:
Main Image: The main
Certain artists demonstrate different
genres.
The boarders
around the
image is not an idol of any
image includes a
celebrity status. This can
stereotypical clipboard
show that this magazine
style boarder. This is
also lets the audience
intriguing as it shows that
know about the
the publishers car about
background people in the
small details to catch the
businesses. This is a
viewers eye. This is good
positive representation of
as the audience will know
this magazine as they cater
that they care about the
for all types of jobs in the
appearance of the
music
industry.
Captions
in pictures: The caption is long in
magazine as well as the
this picture quote. It shows page references and
content.
tour dates and activities. It is also chatty and
informal, showing that it is trying to be realistic
and relatable.
Fonts: There is a range of different fonts used in the
contents page to give a bit of variation the text. The
range of fonts may make the contents page feel
mismatched and out of place but also the publisher did
it in a clever way to make it more fun. Font colour is
also crucial to create selection.

Sub-headings: news, radar, reviews, live!, feature and

plus. All of these subheadings show that the magazine
has a lot to offer. The subheading plus demonstrates
that there isn't enough subheading to cover the bursting
information inside. This tells us about the genre as it
highlights
what is done inside the magazine.
Target Audience:
This carry's on the
target audience as Shot types: This shot type is a
hip hop and maybe medium long shot showing the
torso and lower. This shot
indie as the artists
emphasizes her fashion sense
suggested and
recognized are indie and facial expressions. The
bands and hip hop. contemporary style may suggest
And some rock. The that this magazine is indie and
different. Showing that many
genre and target
target audiences can follow
audiences are a
along.
large
and
Moderange
of Address/Language
used: This magazine
have
a
lot
of
contents attracts the audience as it is realistic and
variety.
modern. This contents communicates with the audience
as it uses modern slang Thank god shows the audience
that they can relate to this magazine. Thank god is not
used in an offensive way, just purely the way this
generation compare and converse with each other.

Main Image: Dizzee Rascal is taking

up an entire page of this NME
magazine with a long/medium body
shot. This shot shows him being
mischievous vandalizing the walls. This
main image shows Dizzee in designer
clothes showing hisDizzee
wealth.
Representation:
is
represented as being a criminal in this
image. This picture stereotypes black
hip hop artists as being offenders, this
is negative as not all hip hop artists
will do this, also being negative as
parents of children who idolize this
male would be disgusted as the image
doesnt show the law being followed,
Column
width and
positioning:
The
not representing
Dizzee
in a good way.
column and width the publisher has
used shows that they know what
they're doing. This will intrigue an
audience as it is neat and in
proportion. The viewer would find this
pleasing to the eye and easier to read.
Large letter start of article (drop cap): The From tags to riches title shows
that
thewith
image
allaround.
that it
If fits
well
the isn't
props
seems. Dizzee is highlighting the fact that he has changed from his old ways which evidently seem to be a
vandalizer. This connotes that he is now a better person than he used to be, all to do with the fact he now has
money. Tags is a slang word used for graffiti, youngers tag there names to show that the place they live is the place
they
own. TheThe
representation
himold
being
a badplayer
person is now flipped.
Connotation:
beer bottlesofand
cassette
Page numbers: Page numbers are places in the
reveals that his may have been his past and now he has
bottom left of the page. This very subtle touch can
moved on the his future. These bad to good
add a lot of effect for the audience allowing them
connotations show that he has changed as a person and
to know that the publisher doesn't give up on little
now he wants to spread joy around the world, man. he
touches just to make the news valid
may have loved to party but now he has changed from
Tags to riches.

Colors: The colour scheme has stayed

the same throughout the pages I have
analyzed. This has been mainly red (his
jacket) and white. These colour
schemes show dominance and power.
This may connote that he has
dominance over the hip hop scene. The
graffiti adds colour to the page and can
encourage the reader to want to buy
the magazine. The black bold writing is
also
successful
as itmay
is well
seen and
Branding:
Dizzee
be branding
makes a statement.
someone's
clothes as he has had a
photoshoot for this magazine. He may
be promoting others to buy this range
of clothing, this is good as many
people then get added into creating
the
final
magazine.
Font
and
type size: As the contents

Branding

page, this magazine has different fonts

and sizing. This shows controversy and
difference. This is good for the
magazine as attracts others to read at it
is interestingly set up.

Use of space: Space is used well I this magazine double page spread as every piece of pace is filled with an image
or information. The publisher has done this to give as much information to the audience as he can. It also looks as
though there isn't too much writing on here. This is done as the picture shows a lot of information. The little props
such as the beer bottles giver information, maybe even more than the actual words. This shows the audience that
the publisher is very clever as he can show that you don't just give information and flair through words and typed
words.layout : Basic layout is crucial as the model is central and takes up a lot of space. I can see the grid method
Basic
as the model and wording is placed exact. The layout is very plain crisp and clear. It is worth nothing that Dizzee
takes the center of the double page spread, this is pleasing to the eye and shows that the layout is very good. The
font is small letting the viewer know that they have condensed the words down as much as they can for the
audiences convenience.

This magazine is connected by a few elements that run throughout

each of the pages I have covered.

Colour scheme is one of the elements that connects this magazine together. The red
colour for NME shows that Dizzee controls this magazine issue. The viewer knows that
the target audience is meant for all genders of about the ages of 15-25, this is because
Dizzee Rascal inspires the younger generation to stay young and have fun. Also whites
and blacks have been used to highlight and show the dominance of the headlines and
backgrounds. The theme is very modern and eye catching allowing the reader to make
their own decision on the magazine.
Popups are used on the majority of pages to show that you get a lot more than just
information in the magazine. Another point that is kept the same is the genre. The hip
hop genre is kept to create the sane meaning. This Dizzee Rascal edition is serious and
he isn't a child anymore.
Font and design is used to connote a new and fresh style. The different fonts and styles
capture an audience and keep them intrigued as many magazines dont do this. This
makes them original and stand out, connecting all three of the pages together.
Mode of address. The dialect that the magazine uses is London slang . Throughout all
three of these articles slang and informal speech is used. This connects them all as
they all speak to the viewer to relate to them, showing compassion and reality.
Positive about his comeback, also all three of these texts are positive about his
comeback into the music career. This is good as it puts Dizzee in a good light, allowing
him to get more popular. Comparing his past to his present is also added into this
article lot. This is because theyre highlighting his change from then till now.