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Unit III

Blogs, Podcasts and Vlogs

A weblog or blog is an ideal format


for you to use to get the word out
about your company

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Types

Personal blogs
Collaborative blogs or group blogs
Microblogging
Corporate and organizational blogs
Aggregated blogs
Bygenre
By media type
By device

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Advantages
Search engines love them
Your blog can grow with the business
Blogs are simple to setup and
maintain
You can delegate some
responsibilities
Your blog can serve as a hub for your
marketing efforts
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Setting up a new blog with


blogger

Launch web browser


Click the create a blog button
Create a google account or sign in
Enter the name for your blog
Enter a URL/blog address for your
blog

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Enter the work verification and click


continue
Enter a name and URL ad then click
the check availability link
Choose a template for your blog and
continue
Click start blogging

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Creating a blog post with


blogger

Launch browser
Click the sign in link
Enter google account and sign in
Click new post
Enter a title for your new post
Enter the content of your post
Click post options
Click preview
Click publish post

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Adding links, images and


video
You can create a link, add an
image(max. 8 MB BMP, GIF, JPEG and
PNG) and upload an video(100 MB
AVI, MPEG, MOV, WMV)

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Managing your blog

Edit posts
Change settings
Customise your blog
Monetize your blog (adsense)

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Google Analytics

To track site visits


Average time on site
% of new visits
Page views, etc

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Podcasting to reach your


audience
If your target market is highly mobile
and prefers to receive through
portable devices such as iphone /
ipad
It is equivalent to internet TV/radio
broadcast

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Guidelines
Getting started is simple: good
microphone and a software to record
the podcast
Take your podcast to the next level of
quality
Capture the excitement of live events
PPA-Professional Photographers of
America
Podcast wherever you are small
handheld recorder/small video
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Uploading and archiving your


podcast

Launch filezilla (filezilla-project.org)


Enter the username and password
Click quickconnect
Navigate to the folder where you
stored your podcasts
Drag the file

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Talkshoe.com (live and interact)


Blogtalkradio.com (free, premium
and plus)

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Vlogging : Marketing with


Video
Video blogging / vlogging process
of creating a series of videos about a
product / service or concept

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Video sharing services


Youtube.com
Vimeo.com 500 MB / week(basic,
plus)
Blip.tv(lots of videos from
filmmakers, producers and actors)

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Uploading

Login to your account


Click the upload button
Upload the file
Select the file
Add a title, description and tags to
your video

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Putting the wheels in motion


Study your competition
Read the blogs of the leaders in your
industry
Study the podcasts of leaders in your
industry
Create an editorial calendar
Practice

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Getting noticed
Use keywords in your posts
Allow people to add comments to
your blog posts
Mix and match (FB/Twitter)

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Measuring the effectiveness


Webalizer
Number of visitors who land on the
home page of your blog
Number of visitors seeking specific
blog posts
Locations where visitors are coming
from
How long visitors remain on a
specific post page
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Videos
Number of subscribers
Growth in the number of subscribers
Number of people viewing individual
videos

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Comparing Hard and soft versus


Income
Hard: number of man-hours needed
to create
Web hosting fees, designer fees
Soft: time spent to create the content

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Jack Dorsey - 2006


Employees 3,898 (March 2016)
Alexa rank8 (July 2016)

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Twitter
It began as a simple concept, keep
friends up to date on what you are
doing.
You say it in 140 characters or fewer,
microblogging
As a business, you can use the power
of twitter to attract potential clients.

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In the beginning, it is used to tell


followers what they were having for
lunch or when they were going out

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With more than 100 million users


posting 340 million tweets a day in
2015.
The

service

also

handled

1.6

billionsearch queriesper day.


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In 2013, it was one of the tenmostvisited

websitesand

has

been

described as "theSMSof the Internet".


As of March 2016, Twitter has more
than310 million monthly active users
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Twitter demographics

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Demographic

Percentage

Female

55

Male

45

3-12 years

13-17

13

18-34

45

35-49

24

Over 50

14

No college

48

College

39

Graduate school

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Major brands and twitter


You can find major car manufacturers
and computer manufacturers and
many other brands
Twitter can facilitate excellent customer
relations
A presence on twitter helps avoid bad
customer relations

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Some major brands


Best buy ( new products)
Dell (customer relations and customer
service)
Fender (info about musical
instrument/facts)
Home depot (customer queries)
Jetblue (travel tips)
Lowes (discounts)
Starbucks
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Creating a twitter account

All you need is a valid email id


Sign up
Fill out the sections
Join the converations
Finding the people to follow
(category)

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Communication with like-minded


people
Creating a tweet strategy for your
business
Interruption marketing
Permission marketing

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Some guidelines
Create an account using your
business name
Dont send your first tweet until you
know
Monitor your competitors
Use industry buzzwords
Dedicate a part of the day to twitter
activity
Give away samples of your product
/services
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Create a contest / competition


involving your industry
Promote online events such as
webinars
Announce new products
Allow potential customers to ask
questions about the product /
services before the sale
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Spend time looking for interesting


online content about your product /
industry
Digg.com
Stumbleupon.com
Technorati.com

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Twitterspeak

Direct message
Hashtag #photography
Retweet: authored by another twitter user
Tweet: post
Tweeple, tweeps : people who use
Tweetup: a face to face social gathering
Twibe: people who are following you
Twitterati: celebrities / people who have a
huge amount of followers

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Advertising on twitter
It takes the form of sponsored tweets
/ ads
Adcause
Magpie
Socialspark
Sponsoredtweets.com

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Marketing on twitter via


peashoot
www.peashootapp.com (browser
based)
21 day free trial
At peashoot, you can
Use the audience builder to find
followers
Track your twitter RoI
Set goals and track your progress
Track campaign activity
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Using twitter with other social


media marketing
Linking twitter to fb;
Logon to twitter
Click settings
Click goodies at the bottom of the page
Click facebook
Click fb application
Click install twitter in facebook

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Using twitter to draw traffic to your


blog
Announce a new blogpost or podcast
episode
Solicit suggestions for your blogspot
Create a twitter poll
www.twtpoll.com to find information

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Measuring twitter metrics


Tracking web site referrals
Log into google analytics
Select view reports website you want
to monitor
Click traffic sources

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Twitter analytics
applications
Twitteranalyzer.com
Tweets
Chats
Popularity
Reach
Subjects

Tweetstats: graphs
Twifluence: enter the username and search
Guy kawasaki
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