Beruflich Dokumente
Kultur Dokumente
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Types
Personal blogs
Collaborative blogs or group blogs
Microblogging
Corporate and organizational blogs
Aggregated blogs
Bygenre
By media type
By device
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Advantages
Search engines love them
Your blog can grow with the business
Blogs are simple to setup and
maintain
You can delegate some
responsibilities
Your blog can serve as a hub for your
marketing efforts
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Launch browser
Click the sign in link
Enter google account and sign in
Click new post
Enter a title for your new post
Enter the content of your post
Click post options
Click preview
Click publish post
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Edit posts
Change settings
Customise your blog
Monetize your blog (adsense)
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Google Analytics
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Guidelines
Getting started is simple: good
microphone and a software to record
the podcast
Take your podcast to the next level of
quality
Capture the excitement of live events
PPA-Professional Photographers of
America
Podcast wherever you are small
handheld recorder/small video
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Uploading
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Getting noticed
Use keywords in your posts
Allow people to add comments to
your blog posts
Mix and match (FB/Twitter)
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Videos
Number of subscribers
Growth in the number of subscribers
Number of people viewing individual
videos
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Twitter
It began as a simple concept, keep
friends up to date on what you are
doing.
You say it in 140 characters or fewer,
microblogging
As a business, you can use the power
of twitter to attract potential clients.
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service
also
handled
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websitesand
has
been
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Twitter demographics
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Demographic
Percentage
Female
55
Male
45
3-12 years
13-17
13
18-34
45
35-49
24
Over 50
14
No college
48
College
39
Graduate school
13
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Some guidelines
Create an account using your
business name
Dont send your first tweet until you
know
Monitor your competitors
Use industry buzzwords
Dedicate a part of the day to twitter
activity
Give away samples of your product
/services
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Twitterspeak
Direct message
Hashtag #photography
Retweet: authored by another twitter user
Tweet: post
Tweeple, tweeps : people who use
Tweetup: a face to face social gathering
Twibe: people who are following you
Twitterati: celebrities / people who have a
huge amount of followers
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Advertising on twitter
It takes the form of sponsored tweets
/ ads
Adcause
Magpie
Socialspark
Sponsoredtweets.com
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Twitter analytics
applications
Twitteranalyzer.com
Tweets
Chats
Popularity
Reach
Subjects
Tweetstats: graphs
Twifluence: enter the username and search
Guy kawasaki
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