P R E S E N T E D BY G R O U P 1

PASTA
Staple food of traditional Italian cuisine.
A noodle made from an unleavened
dough of a durum wheat flour mixed with
water or eggs.
Generally a simple dish but comes in
many varieties.

PRODUCT VARIATION

Adobo

Chops of meat simmered in vinegar, soy sauce, garlic,

onions, and black pepper enticingly plated will surely
help in strengthening the bodys immune system and
may lower the risk of cancer.

Bicol Express
A savory dish alluring to enthusiasts of spicy food, Bicol
express will certainly captivate your taste buds as well
as provide you with more vitamins and minerals.

PRODUCT VARIATION

Caldere
ta
Dinugua
n
Sisi
g

A popular meat stew cooked in tomato sauce that contains potassium

and manganese which help the body to build stronger bones.

A Filipino delicacy wherein meat is simmered in a pool of pig

blood. Pig blood may not sound as good but it is actually rich in
sodium which helps in the regulation of blood.

Sisig primarily contains pork that has high protein

content and is rich in many vitamins and minerals.

TARGET MARKET
WHO: UST Students, employees, and visitors with
average daily allowance of P100.00 P200.00.
WHEN: Everyday from 8:00 am 7:00 pm
WHERE: UST Carpark

SURVEY RESULTS
100

Respondents; 18 26 years old

Price range of Php75.00 Php95.00 wherein 55% are to buy at a

range of Php70.00 Php75.00
53% havent tried pasta with Filipino viands
95% are fond of Filipino cuisines

SURVEY RESULTS
TOP 5
VIANDS
Adobo

32.63 %

Sisig

24.21%

Dinuguan

9.47 %

Caldereta

8.42 %

Bicol Express

6.32 %

SURVEY RESULTS
RANKING OF PREFERRED FEATURES TO BUYING NEW
PRODUCTS
1)Taste (33%)
2)Price (22%)
3)Product Presentation (19%)
4)Location/Convenience (12%)
5)Friends with the Seller (9%)
6)Packaging (5%)

SURVEY RESULTS
MOST FREQUENTLY VISITED PASTA STORES INSIDE AND
OUTSIDE UST
1)Pasta Boy
2)Shakeys
3)Happy N Healthy
4)Sbarro

PROJECTED SALES SALES MIX

Product Name

Adobo
Bicol
Express
Caldereta
Dinuguan
Sisig
TOTAL

Demand Survey
Results

Appropriated
Demand/ in
Decimal
Percentage

Annual
Demand

32.63%

40.26%

752,458

6.32%

7.79%

8.42%

10.39%

9.47%

11.69%

24.21%

29.87%

81.05%

100%

145,595
194,189
218,486
558,269
1,868,997

COST & PRICE PER PRODUCT

Product
Name

Adobo
Pasta

Bicol Express
Pasta

Caldereta
Baked Mac

Dinuguan
Spaghetti

Sisig
Carbonara

Cost

43.00

54.00

50.00

50.00

50.00

80.00

80.00

Mark-up
Price

60%
70.00

90.00

80.00

DEMAND
Percentage
of Patrons
Participatin
g such
Frequency

Patrons
Practicing
such
Frequency

X Number of
Orders per
Month

Everyday

2.53%

1,135

Once a
Week

35.44%

Twice a
Week

Market Share:
44,847
X Number of Total Orders
Months in a
Year

Annually
per
Frequency

30

12

408,600

15,895

12

762,960

17.72%

7,948

12

763,008

Once a
Month

29.11%

13,057

12

156,684

Twice a
Month

15.19%

6,812

12

163,488

Total Demand for Pastalino

2,254,7
40

Projected Sales Trend

16%
14%
12%
10%
8%
6%
4%
2%
0%
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Total Sales per Month in Units

140000

120000

100000

80000

60000

40000

20000

Adobo Aglio e Olio

Bicol Express Pasta

Calderata Baked Mac

Dinuguan Spaghetti

10
Sisig Carbonara

11

12

Total Sales per Month in Peso

10000000
9000000
8000000
7000000
6000000
5000000
4000000
3000000
2000000
1000000
0

Adobo Aglio e Olio

Bicol Express Pasta

Calderata Baked Mac

Dinuguan Spaghetti

10
Sisig Carbonara

11

12

IN SUMMARY
Product

Total Projected Yearly

Sales in Units

Total Projected Yearly Sales in Peso

Adobo Aglio e Olio

907,758

PHP 63,543,060.00

175,644

PHP 14,929,740.00

234,268

PHP 18,741,440.00

Dinuguan
Spaghetti

263,579

PHP 21,086,320.00

Sisig Carbonara

673,491

PHP 53,879,280

2,254,740

PHP
172,179,840.00

Bicol Express
Pasta
Calderata Baked
Mac

Total

TOWS ANALYSIS

Strengths

Weaknesses

Proven and tested

Higher Responsiveness
to customer demands

Lacks innovation
High operating expenses

Build good relationship

with customers and
suppliers
Quick serving time
Having strategic
locations

Introduce new products

remove unnecessary
costs
Maintain goodwill to get
consumer

Have a purchase
commitment with
suppliers
Be flexible for customer
needs
Maintain good quality

Expand into market with

diversified tastes
Constant promotion of
products
Be updated on the
current trends in the

Opportunities
Flourishing business of
franchising
Technological advances
Customer Loyalty
Rising prices of
competitors
Threats
Rising prices of raw
materials
Ease of access to home
made pasta recipes
Threats of new entrants
Changes in consumers

TOWS ANALYSIS

Strengths

Weaknesses

Unique
Owner is a first time
Affordable
entrepreneur
Promotes Filipino dishes
Easy to get spoiled
Availability of ingredients

Opportunities
Paper-based food
container
New concept of pasta

Advertise and promote

the products use of ecofriendly materials
Unique pasta flavors

Portray a good company

image to get customers
loyalty

Attractive promotions of
the product
New and unique
variation of pasta sauces

Maintain good quality

and quantity of products
Provide pleasing taste of
Filipino dishes in a pasta

Threats
Competitors are wellknown
Consumers that dont
eat Filipino dishes

MARKETING STRATEGY
Formation of own marketing
strategy

Vicinity map of UST

MARKETING STRATEGY
Demography:
Total Population: 395, 111

Number of household: 83, 565

51% - Female; 49% - Male

Religious Affiliation: Roman Catholic

Social Class
Middle Class