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DEVELOPING THE ORGANIC ROMANIAN WINE

TOURISM INDUSTRY THROUGH A MOBILE


APPLICATION FOR SCORING WINE PRODUCTS

Organic wine market


the consumption trend related to organic wine,
strongly supported at European Union level
new Generations prefer organic wine
In Romania:
more than 60% of the Romanians would choose
an organic wine
10% of the Romanian wineries are producing
organic wine
organic wine producers are usually small
businesses and most often offer also wine
tourism services

The EU context
The consumption trend related to organic wine is a topic of great
interest at EU level
Several legislative measures have been adopted at EU level to
support the promotion and production of organic wine in Europe
(Regulation No 1308/2013 and Regulation No 1144/2014)
research work also started to demonstrate that European consumers
actually prefer organic wine Gen Y
over 50% of the European tourists use the Internet to plan their
vacations
BUT
most EU research projects developed for organic wine are
related to organic grape farming as well as for vinification
Romania has nevertheless a great potential to develop wine tourism
products and, taking into consideration the European trend regarding
the support of organic wine production and consumption, this specific
niche sector should be offered a higher attention.

The ROVINTIS Project (Romanian


Organic VIniTourism Intelligent Solution)
The project aims to create a
Business Intelligence tool to
actively support the Romanian
organic wine industry using
tourism.
The ROVINTIS Project is the joint
initiative of one research team
from Transilvania University of
Braov
(UTBv),
grouping
researchers from 3 faculties
(Food and Tourism, Faculty of
Economics, Faculty of Material
Sciences and Engineering), and
of a second research team from
SC
BIT
Software,
a
local
developer of original Business
Intelligence solutions, actively
involved in research activities

WineBook App
The research team from SC BIT Software recently
developed the software called WineBook, which
was successfully launched on the market during
the first edition of WineUp Fair in 2015 .
Also called by its developers the wine tasting
journal, WineBook is an intelligent solution for
scoring wines during wine tasting events. It has
one mobile app functionality and a back office
functionality. The mobile app functionality is
based on a customer tasting account and on
tasting forms for each tasted wine. The back
office functionality can also be considered a
reporting functionality because it generates
reports which can be useful for both wine
producers and wine events organizers, which are
not
necessary
the
same
enterprise.
The
WineBook app soon became one of the most
successful applications for organizing wine
tasting events in Romania. It can be presently
downloaded from the Play Sore and App Store

THINK WINE
The WineBook app was experimentally
used by students within the THINK
Wine event

ROVINTIS Project - Main


aim
The main aim of the ROVINTIS Project is to
develop, test and validate an innovative ICT
Decision Support Solution for organic wine
tourism in Romania, with two leading targets:
the first one is to support decision
planning of sustainability oriented wine
tourists,
consumers
of
Romanian
organic wine and the second is to support
the collaborative marketing approach of
Romanian organic wine producers.

ROVINTIS Scenario
There will be a ROVINTIS QR Code attached to each bottle of Romanian
organic wine and present at the entrance of every vineyard and winery of
organic wine in Romania. When a consumer (wine consumer or wine
tourist) scans the QR code, he/she will be directed into the ROVINTIS
collaborative platform, where he/she will be offered the possibility to score
the product he/she consumes (wine, vineyard and/or winery) in an
engaging way, by using the ROVINTIS application. The ROVINTIS app will
actually be a survey, structured like a game, which guides the consumer
to discover key elements of what organic wine means. The platform will
have open access (hosted in Cloud) so that parts of each respondents
vision about the product he/she consumed can be shared with others.
Romanian organic wines, vineyards and wineries will receive scores and
feed-back, available on the map of Romanian Organic wine, which will be
included in the platform, offering decision support for sustainability
oriented wine tourists to plan their trip in an optimal way, based on
comprehensive and updated information available (scores and feed-back).
The Romanian organic wine producers will receive products feedback
reports as well as benchmarking reports, based on consumers scores and
feed-back, important support tools for marketing decision making mainly
related to basic marketing mix elements (product, promotion and price).
At the end, both sustainability oriented wine tourists and Romanian
organic wine producers will receive important decision support.

Conclusion
In the context presented above, at national
and European levels, the ROVINTIS Project
can be viewed as an innovative initiative
which contributes to encouraging the
Romanian organic wine production through
a collaborative approach based on
sustainable wine tourism.

THANK YOU!