Beruflich Dokumente
Kultur Dokumente
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Successful Technology
Management
Essential Ingredients for Successful Technology
Management
Capacity to orchestrate and integrate functional and
specialist groups
Questioning the appropriateness of the existing divisional
markets; missions and skills for the exploitation of
technological opportunities
Willingness to take long term view of technological
accumulation
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Acquisition of External
Technology/Matrix
Purchase existing
products or manufacturing process
High
By
Granstrand et al.
Level of understanding
of the
technology by
external third parties
Low
High
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Characterized by
1 Growth Orientation
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Characterized by
Receptivity
Strategy towards
innovation
10 Coordination of a
diverse range of skills
11 Project Management
12 Market Orientation
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Technical
Research Direction and Balance
Competitive Rationale
Patentability
Stability of the Market
Integration and Synergy
Market
Channel Fit
Manufacturing
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Evaluation Criteria
Categories of Screening Methods
1. Benefit Measurement Models
Derived from a group of well informed and
experienced managers
Subjective assessment
Quantitative and qualitative method
Mathematical, scoring, decision trees
(Holger, 2002)
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Evaluation Criteria
Categories of Screening Methods
2. Financial/Economic Models
Most popular project selection tool
Too much emphasis on financial formulas
and inherent short term bias
Limited accurate future financial data,
leading to inaccurate estimates of future
revenues
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Evaluation Criteria
Categories of Screening Methods
3. Portfolio Selection Models
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Tutorial
1. Discuss the strengths and limitations of
undertaking external R&D.
2. What is meant by scientific freedom and
why is it important?
3. Discuss the benefits of open source
R&D.
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