Environment Scanning,

Opportunity Identification &

Developing Viable Business Models

Dr. S. Jeyavelu, Fellow IIM Ahmedabad

Organization & Leadership Consultant

Dr. S. Jeyavelu

Introduction

Introduction
Environmental Scanning
Opportunity Identification
Developing Viable Business Models
Summary & Conclusion

Dr. S. Jeyavelu

Why do you want to be an

entrepreneur?

Dr. S. Jeyavelu

Some Entrepreneurs

Narayanamurthy
Sunil Mittal
Dhirubhai Ambani
Lakshmi Mittal
Kalanithi Maran
CK Ranganathan /
Chinni Krishnan

Captain Gopinath
Dr. Pratap Reddy
Kiran MajumdarShaw
Sabeer Bhatia
Pranoy Roy

Dr. S. Jeyavelu

Entrepreneurs?

Chancellor GV?
Verghese Kurian?
Muhammad Yunus?
Dr. Govindappa
Venkaraswamy?
SriSri Ravishankar?
Baba Ramdev?

Ratan Tata
Azim Premji
Mukesh Ambani
Anil Ambani

Dr. S. Jeyavelu

Exercise

Dr. S. Jeyavelu

Environment Scanning
Unsatisfied Need
Emerging Trends
Technological
Innovations

Self Awareness
Tracking ones own
experience
Keeping eyes open
Consciously tracking
trends
Following Innovations

Dr. S. Jeyavelu

Exercise

Dr. S. Jeyavelu

Opportunity Identification
Business perspective
Value orientation
Visualisation

Data collection
Logical thinking
Critical thinking
Back of the envelope
calculations
Search
Networks

Dr. S. Jeyavelu

Your Mother is a Good Cook and

She Wants to Start a Business,
What should she do?

Dr. S. Jeyavelu

Exercise

Dr. S. Jeyavelu

Business Models
A Business Model Describes How an
Organization Creates and Delivers Value.

Dr. S. Jeyavelu

Business Model
A Business Model Includes
The Value Proposition, i.e. product / service
The Target Customer Segment
Process of Delivering Value
Revenue Model
Infrastructure

Dr. S. Jeyavelu

The Value Proposition

Define The Product / Service

Can You Differentiate?
Is There Value to Customers?
Innovation
Product Innovation
Process Innovation
Business Model Innovation
Dr. S. Jeyavelu

The Target Customer Segment

Define the Target Customer Segment
Decide The Distribution Channel
Choose Nature of Customer Relationships

Dr. S. Jeyavelu

Process of Delivering Value

Choice of Internal Organization

Marketing
Distribution Channel
Supply Chain

Dr. S. Jeyavelu

Revenue Model
Define The Revenue Model
Where Do You Get Your Money From?
From Sales or Service
One time or repeat or subscription
From user or somebody else

Dr. S. Jeyavelu

Infrastructure

Resources Required
Capital Costs
Time to Start
Lockin Period
Break Even

Dr. S. Jeyavelu

You have developed a new

technology for Insect Repellent
using Neem Oil.

Dr. S. Jeyavelu

Opportunity Matrix
The Value Proposition
The Target Customer
Segment
Process of Delivering
Value
Revenue Model
Infrastructure

Dr. S. Jeyavelu

Exercise

Dr. S. Jeyavelu

Types of Business Models

Product, Service or
Experience Sales
Bait & Hook

Open Source Model

Network Model

Razor & Blade

iPod & iTunes

Franchise Model
Subscription Model
Freemium Model
Dr. S. Jeyavelu

What Should I do?

Think always like a businessman
Acquire competencies
Technical
Managerial

Become a member of entrepreneur

communities
Track your sector
Build a coalition
Dr. S. Jeyavelu

Thank you
Contact:
profvelu2009@gmail.com

Dr. S. Jeyavelu