History

Toyota Motor Corporation

Kiichiro Toyoda in 1937
1934 - Toyota A engine, 1936 - Toyota AA .
Lexus and Scion
Daihatsu and Hino Motors
Fuji Heavy Industries, Isuzu Motors,
Yamaha Motors, and Mitsubishi Aircraft
Corporation.
522 subsidiaries

Toyota Motor Sales U.S.A

Toyota Motor Sales, U.S.A., Inc. was
founded in California
1958, 287 Toyopet Crowns and one
Land Cruiser
Quietly made progress into the Big
Three-dominated U.S. car market
offering affordable, fuel-efficient
vehicles
1973 and 1979

 The Big Three rushed to produce their

own fuel-efficient compacts
GM, Chevy Vega and Ford Pinto could
not compete with the overall quality of
the Toyota Corollas and Honda Civics.
Domestic automakers bounced back in
1980s
Japanese automakers retained a large
portion of the market.
1997, the Toyota Camry became the
best-selling car in America, surpassing
even Honda's popular Accord model

RECENT ISSUE!!!
recall of 3.8 million vehicles in US
alone
China and Europe
The largest ever Recall
loose floor mat, force down the
accelerator
faulty pedals that could stick and
cause acceleration without warning.

THE FIRST CASE

REPORTED IN TOYOTA

EXAMPLE
TOYOTA PRIUS
MAT IN POSITION

AFTER

WHAT HAPPENED??
Woman killed in the crash of her Toyota
Camry
defect in Toyota's electronic "drive-by-wire"
throttle system
mechanical in nature , ill-fitting floor mats
brake override , cuts power to the engine
when both the brake and throttle are
engaged.
complaints of out-of-control acceleration in
those model years

 August 28, 2009

as a similar accident that was a major
turning point in Toyota's recall saga
The crash of a runaway Lexus driven
by an off-duty California Highway Patrol
officer near San Diego that killed him
and three others.
No brakes and the accelerator is
stuck.

Not The First

Time
In 2007 recalled 55,000 Camrys
and Lexus ES 350s in the U.S
Replace floor mats that it said could
slip forward and snag the gas pedal,
causing uncontrolled acceleration.
2009 ES 350 , was not covered by
that recall.

Sticky Pedals

MODELS RECALLED

2007
2005
2004
2005
2007
2007
2006

2010
2010
2009
2010
2010
2010
2010

Camry
Avalon
Prius
Tacoma
Tundra
ES350
IS250 and IS350

Cont..
Largest ever recall
Previous largest recall was in 2005
for a problem with steering rods,
900,000 vehicles.
Investigation by the U.S.
Transportation Department
Almost 8 million Toyota vehicles
recalled

Consequence
Sold 2.2 million cars and light trucks in the
United States in 2008.
In 2009 dropped to 1.2 million vehicles
through August.
GM announced offers sales incentives for
the 2.3 million owners of cars recalled by
Toyota on Jan. 21.
Ford Motor Co. plans to offer $1,000 in
rebates to Toyota and Honda customers in
a bid to make them switch to its models

SALES FIGURE
Lost an estimated 20,000 sales after
it stopped selling eight models
because of defective gas pedals.
U.S. sales of cars and light trucks to
consumers rose 6% from a year , in
total and not TOYOTA
Big winners , posted double-digit
sales increases.

 Toyota's sales slipped 16 %, and they

could fall further as its sales
stoppage drags into February.
It was the first time since February
1998
fell below 100,000 vehicles a month
Ford said it outsold Toyota for the
first time since June 2009.

SHARE
Toyota shares declined as much as
4% in Tokyo trading.
The companys U.S. sales last month
dropped 16 percent from a year
earlier
General Motors Co.s climbed 14%
Ford Motor Co.s advanced 25%.
Honda Motor Co.s sales fell 5%.

 Japanese and South Korean brands

accounted for a combined 45.7%
share of U.S. sales last month, down
from 49.5% .
The combined market share for GM,
Ford and Chrysler LLC rose to 45.1%
from 42.5%.

THANK YOU