Family

Family
Entertainme
Entertainme
nt Centres
nt Centres

Family Entertainment Center

Often calledfamily amusement centers,play

zones,family fun centers.
Caters to sub-regional markets of larger metropolitan
areas.
A lower per-person per-hour cost.
Traditionally FECs meant ; melas, fairs
Total of more than 120 entertainment centres and theme
park Pan india
Length of stay averages two to two and one-half hours.
Increases the likelihood of repeat visits

Location and layout

Feasibilty :
10,000 to 25,000 sq. feet
Driving time : Urban-15
to 20 mins Rural-35 to45
mins.
Target Customer : 5 to 20
kms.

Location :
Casino
Malls
Hotels
Resorts
Standalone

INDUSTRY ANALYSIS

INDUSTRY PROFILE:

MARKET:

Comeback of Bowling alleys

Appeal to the age group of 8

to 14
Relies on repeat customers
targets the regional market
Depends on word of mouth
Local media exposure
FEC locations

integrated with arcades,

restaurants and music
Dwindling of laser tag
centers
Stand-alone arcades no
longer popular
Skating rinks still attracts
nearly 11 million skaters per
year

COMPETITION:
Television, video
games, tech gadgets
and the Internet
High gas prices and
fuel prices
Malls and restaurants
(scope for

STRATEGIES:
Offer multiple choices for
activities
Promotional activities
involving celebration of the
final month of summer
vacation
Improve their revenue by
providing debit card payment

Revenue
generation
What are the factors affecting the revenue ?
Attendance
competitors
price
ease of access
customer service

Sources of Revenue
Arcades
Birthdays and Corporate Parties
Food & Beverages
Other Revenue Streams
Sponsership and tie ups

Types of family entertainment centers

in Family
India
Entertainment
Centers Centers (CECs)
Children
Entertainment

Happy Planet
Chuckles - Chuckles
Funville
My Gym
Make n Bake studio
Hop n Bop
Millk:
Kiddington
Play Around:
Playscape
Go Bonkers
Rush
The Riot Room
Zig Zag Zoo
Clue Hunt
Hop Skip N Play

SMASSH
KIDZANIA
TIMEZONE
SNOW WORLD
HANGOUT
FUNCITY
FUNKEY CITY
CITYBOWL
H M LEISURE
WONDER FUNKY
JAMMIN
ORAMA
S S BOWLING
RUNWAY 9

Trends in FECs

Competitive advantage V/s traditional restaurants as well

as single-focus entertainment assets
FECs have freedom to try new things and expand the
experience to avoid growingstale.
Repeated visits
Team building activity
Kidzania MUMBAI(R city) ranks 25th in world Top 30 FECs

Innovation in fec
Multiple attractions
Convenience
Pocket friendly
Accessible
Host private celebration
Redemption merchandise
Lodging, recreation and entertainment
concepts are merging

Future prospects

Entervendingdebuts theVen Master

Barracuda Video SystemsfromHot Shots Imaging
I Cing International Enterprisedebuts its new kiddie ride,Go
Go Pony.
IMPLYintroduces its new The Flintstones
Rs 1,700 crore now to Rs 4,000 crore in annual revenues by 2020.
Compounded annual growth rate (CAGR)of 17.5%
Tourism Financial Corp of India for funding at a lower rate of
interest.
Increase in exports to 10-12 crores
Kidzania Delhi NCR75000 sq feet
Increase in exports
Increase in redemption merchanising