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Chapter 5:
E-Business and E-Commerce
5.1 Overview of E-Business & E-Commerce
5.2 Business-to-Consumer (B2C) Electronic
Commerce
5.3 Business-to-Business (B2B) Electronic
Commerce
5.4 Electronic Payments
5.5 Ethical and Legal Issues in E-Business
LEARNING OBJECTIVES
1. Describe the six common types of electronic
commerce; provide specific personal examples of how
you have used or could use B2C, C2C, G2C, and
mobile commerce; and offer a specific example of B2B
and G2B.
2. Discuss the five online services of business-toconsumer electronic commerce, provide a specific
example of each service, and state how you have used
or would use each service.
LEARNING OBJECTIVES
(CONTINUED)
3. Describe the three business models for business-tobusiness electronic commerce, and provide a specific
example of each model.
4. Describe the four types of electronic payments, provide
a specific example of each one, and explain whether
you would use each type.
5. Illustrate the ethical and legal issues relating to
electronic commerce with two specific examples of
each issue.
Copyright John Wiley & Sons Canada
Discussion
Discuss the attributes of Groupons business model.
How does Groupon remain competitive in the market facing
more than 500 companies around the world offering similar
services?
Types of E-Commerce
E-Commerce and Search
Major E-Commerce Mechanisms
Benefits and Limitations of E-Commerce
10
11
TYPES OF E-COMMERCE
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Consumer-to-Consumer (C2C)
12
TYPES OF E-COMMERCE
(CONTINUED)
Business-to-Employee (B2E)
E-Government
Mobile Commerce (m-commerce)
13
14
On-line direct
Electronic tendering system
Name-your-own-price
Affiliate marketing
Viral Marketing
Group purchasing
15
16
Product customization
Deep discounters
Membership
17
Viral marketing
Group purchasing
Online auctions
Bartering Online
18
MAJOR E-COMMERCE
MECHANISMS
On-line Auctions
Forward Auctions
Reverse Auctions
19
Bid
price
Bid
price
Time
Time
Forward Auction
Reverse Auction
20
BENEFITS OF E-COMMERCE
Benefits to organizations
Makes national and international markets more
accessible
Lowering costs of processing, distributing, and
retrieving information
Benefit to customers
Access a vast number of products and services
around the clock (24/7/365)
Benefit to society
Ability to easily and conveniently deliver information,
services, and products to people in cities, rural areas,
and developing countries
Copyright John Wiley & Sons Canada
21
LIMITATIONS OF E-COMMERCE
Technological Limitations
Lack of universally accepted security standards
Insufficient telecommunications bandwidth
Expensive accessibility
Non-technological Limitations
Perception that EC is unsecure
Unresolved legal issues
Lacks a critical mass of sellers and buyers
22
5.2 BUSINESS-TO-CONSUMER
(B2C) ELECTRONIC COMMERCE
Electronic storefronts
Electronic malls
23
24
25
Cyberbanking
Online securities trading
Online job market
Travel services
26
ONLINE ADVERTISING
27
28
29
ISSUES IN E-TAILING
30
5.3 BUSINESS-TO-BUSINESS
(B2B) ELECTRONIC COMMERCE
31
32
33
ELECTRONIC EXCHANGES
34
Digital Wallets
35
36
Ethical Issues
Privacy
Job Loss
37
38
39
CHAPTER CLOSING
40
Copyrigh
t
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