AIRBNB.

COM TRAVEL LIKE HUMAN

Founders: Brain Chesky & Joe Gebbia

About collaborative
consumption
Collaborative consumption is a class of
economic
arrangements in which
participants share access
to products or services,
rather than having
individual ownership.
Often this model is
enabled by technology
and peer communities.

+Benefits

Reducing carbon foot print by sharing

transportation and assets

Saving costs by borrowing and recycling

items

Increasing happiness and contentment

due to positive social interactions

The marketplace

eBay
social lending (Zopa)
peer-to-peer task assignments (TaskRabbit)
peer-to-peer travel experiences (LocalGuiding)
car sharing (Zipcar)
peer-to-peer accommodation and many others

Airbnb, the start-up company we are dealing with

in
This presentation, belongs to the last marketplace.

About airbnb

Founded in August of 2008 and based in San Francisco,

California, Airbnb is a trusted community marketplace for
people to list, discover, and book unique accommodations
around the world online or from a mobile phone.

Whether an apartment for

a night, a castle for a week,
or a villa for a month,
Airbnb connects people to
unique travel experiences,
at any price point, in more
than 33,000 cities

Statistics

Value Chain Model

(FISH BONE DIAGRAM)

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PRIMARY ACTIVITIES

Value Chain Model

from Michael E. Porters

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Outbound
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Operation
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Inbound
Logistics

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PRIMARY ACTIVITIES

SUPPORT ACTIVITIES

Value Chain Model

from Michael E. Porters

Firm Infrastructure (General Management)

er

Human Resource Management

om
st
Cu

SUPPORT
ACTIVITIES

l
Va

gi

ue

ar
M

Technology Development

Va
r

Service and
Support

to

me

Sales &
Marketing

ar
gin

Outbound
Logistics

Ops.

Cu
s

Inbound
Logistics

lue

Procurement

PRIMARY ACTIVITIES

Inbound Logistics
It is aimed at anyone who wants
to spend good experiences in a
friendly place.
It also has a data storage which
register on their website are all
data for future rentals.

Operations

Step One:

Sign up!
You can use your
Facebook account or
Create a completely new
One for airbnb.

Step Two
Choose where you
want to go:

Step Three:

You choose a place to

stay from the list that
shows up below your
destination
For example, lets say
You want to go to
Athens

Step Four:

You check out your choice.

There are plenty
Of pictures to see and they
Include every room of the
place you chose. There are
Also pictures from the area
Youll be staying.
If you dont like it, you can
Choose another.

You can also see reviews for the

apartment
and its Owner and even contact
him or her.

Outbound Logistics
Airbnb does not have a
stable infrastructure as their
item is only renting private
homes

Marketing
Advertising is low but has many users
that gradually becomes more known

Service And Support

24/7 front desk receptionist
Automatic personalized messages
Cleaning services coordination
Property Management Software(PMS)

Technology Development
Airbnb entered the market in August 2008
because they saw that there was a sector
which not addressed.
Now they are taking advantage of modern
technology such as Internet and widely
spreading world wide web.

Human Resource
Management
Airbnb is one of the few large global
organisations without an HR department
or even a CHRO. The decision to do away
with HR coincided with the creation of a
new function within the company called
employee experience.
They believed that the customer
experience function at Airbnb is a broader
role than HR since HR doesnt traditionally
encompass facilities, food, etc.

The competition
The competition comes from other alike start-up
companies such as:

9flats
BeWelcome
CouchSurfing
Jetsetter
HomeAway
Hospitality Club
Hospitality service
Pasporta Servo
Servas Open Doors
Travelmob
Tripping
Wimdu

THANK YOU