SWOT ANALYSIS IN

COMMUNICATION

SWOT

S STRENGTHS
W-WEAKNESSES
O-OPPORTUNITIES
T-THREATS

SWOT by an individual
SWOT by an organisation

SWOT by an individual : Mr. X

Strengths: Innovator, Controlling
power
Weaknesses: Emotional, ineffective
use of
body language,
aggressive
Opportunities: Negotiation,
Motivation, Persuasion
Threats: Language barriers
Needs to work on his weaknesses & be
careful about the threats

SWOT by an individual : Mr. Y

Strengths: Good writer, creative
thinker
Weaknesses: Not an impressive
speaker
Opportunities: Handling entire official
correspondence
Threats: Ignorance about Internet
Needs to work on his weaknesses by
developing his speech skills & be

SWOT by an organisation
Strengths: Developed communication
network
Dedicated staff
Weaknesses: Internet Marketing
Opportunities: Market leadership,
Mass marketing
Threats: Advanced Internet
marketing of others