Colour and Font

FONT AND COLOUR ARE AN IMPORTANT

ELEMENT IN SENDING YOUR INTENDED
MESSAGE TO THE AUDIENCE IN A FORM
THEY CAN UNDERSTAND.

New vs. Old

Century

Century Gothic

Font Font
Old style

Thick/ thin
strokes
Bolder

Plain

Even
width
strokes

Modern

The Century font is more of an old fashioned style font in comparison to Century
Gothic which is more modern. However Century is easier to read when it is a smaller
size. The more modern font, Century Gothic, is a lot more simple.

Blackadder ITC

ABCDEFGHI JKLM
NOPQRSTUVWXYZ

Fon
t

coverlines

This is an example of a script font, which looks classical and elegant. This would
suggest that the type of magazine may be classical or jazz music. Therefore this
wouldnt be suitable for my magazine as the genre is rock; this font doesnt
convey the right meaning for a rock magazine. As well as this, this type of font is
difficult to read when it is in a small size.

Display Font

Masthead

Title
Display fonts are used to grab the audiences attention, so they should only be
used for the masthead or the main coverline. Another reason they are used is for
emphasis, so all of the coverlines on the front cover would not be in a display
font.

Hand lettered fonts.

Bradley Hand ITC ForteMistral

Informal
Magneto MV Boli
Roman
Lucida Handwriting
Rage Italic Lucida Calligraphy
Hand lettered fonts would be effective for an editorial, because it adds a human element to
the letter. Furthermore it is relatable to the readers so it feels more personal. For a rock
magazine I think that a font such as Forte would be effective because it is in a bolder style, it
looks like it has been written with a marker or thick pen. I think this would work well in a rock
magazine because it relates to the genre sometimes being heavy and loud. If I was doing a
pop magazine I would use a font like Bradley Hand ITC because it is a lot softer and thinner,
it goes with the genre better.

Size

Size

Size

Within magazines, size replicates importance. For example, the masthead on a

magazine is one of the biggest features whereas the coverlines are smaller. Size on
the front cover of a magazine is important- it also makes features more eyecatching.

Colour scheme
Different colour schemes can present who your target
audience is. For example, pink may represent is aimed
at a female demographic. The colours used can also
suggest what kind of age group youre targeting, bright
green may suggest a younger audience.

Purple is a
stereotypically
girly colour and
the magazine
also has light
pink and mint
green features.

The bright green

looks disgusting
and stands out
from the rest of
the magazine.
Neon yellow is
also used which
is bright too. This
suggests the
magazine is for
young boys.

The dark purple is

a more
sophisticated
colour than the
first magazine
because it is more
deep. The colours
arent very bright
on the cover
suggesting an older
female target
audience.

Complimentary colours
Using complimentary colours makes
the magazine cover easier to read and it
looks more attractive. Also, colours can
represent different things.

Colours like this are relaxing.

Colours like this are hot and energetic

Choices

Girl time

The colours look grey,

unemotional and they do
not represent what would
be in a young girls
magazine.

This example of a masthead is not a successful example, because the colour of

the background is dull, dark and uninteresting. This doesnt go well with the
name Girl time because it is not a colour that represents young girls- its not
bright, fun or happy and it doesnt draw your attention. There is also a lot of
empty space in the background which makes it even more dull and
uninteresting. The masthead is wrote in an off- orange colour and it blends in
with the background making it unnoticeable. Furthermore it is once again not
associated with young girls for the same reasons I previously mentioned. As
well as this, the name doesnt have capital letters- it just looks unprofessional.

What does work

Potential different font colours (rock magazine)

Potential
colours
Orange would be effective
because it is bright and stands
out on the cover. It is also
similar to red. Orange is
sometimes used in puffs too
so that it draws attention.

I could use red as a

colour in my magazine
because it is used
throughout all the rock
magazines. Red
represents energy and
anger, which is similar to
the type of message that
the music conveys. As
well as this red can
represent love and this
genre is usually
passionate about music
which is evident in live
performances.

I could use black as

this seems like a colour
that is consistently
used. As well as this it
is often associated with
rock music. E.g. black
veil brides, Black
Sabbath, leather
jackets, black make up.
Some connotations of
the colour black is
power, death, evil and
mystery. However
black usually has a
negative connotation.