iProx

Reach your customers at the right time!

2013 NIIT Technologies Confidential

Agenda

What is iProx
Platform Overview
Platform Features and Roadmap
Possible Use Cases
Possible Concerns from Customers
Security
Operations
NFC vs Bluetooth LE

Caesars - PoC

2013 NIIT Technologies Confidential

What is iProx?

iProx is a Bluetooth Low Energy/Smart (BLE) based solution that

can
Provide relevant content to the customer at the right place
Push promotions to the customer, with higher chance of conversion
Enable enterprise to up its service for high value customers

2013 NIIT Technologies Confidential

Underlying Technology

Works on Bluetooth LE standard with any Bluetooth 4.0 device

There are over 200 million devices in the world that supports Bluetooth
4.0

Bluetooth sensors Transmit packet of data in intervals from 20ms to

10s
Uses Bluetooth Proximity profiles
Can detect user as far as 150 feet from the sensor

2013 NIIT Technologies Confidential

Platform Overview

Up 150
feet#

Offer Management System

Or any other content platform
like Google AdServer
Exchange, CMS or customer
service system

Bluetooth LE Sensor

iProx Server
Personalized Offers/Content
REST API & JSON

iProx App
2013 NIIT Technologies Confidential

Platform Walkthrough

Step 1: Download the app and Register

Download the App

Step 2:Start receiving offers as

you come in proximity
to sensors

2013 NIIT Technologies Confidential

Solution Features and Roadmap

2013 NIIT Technologies Confidential

iProx Features

Content Supported
Personalized Messages
Images with personalized text message
Images pointing to web based offers/content

Support time sensitive content i.e. offers expires at noon

Capture Usages Statistics

2013 NIIT Technologies Confidential

iProx Roadmap

Solution for Hotels Ready with iOS solution

June2014
PoC for
Retail
Mall and
Staples

2013 NIIT Technologies Confidential

July2014
Android
version of
APP for
Retail
and
Hotels

August201
4
Integratio
n with
Google
Glass
Integratio
n with
Google
AdExchan
ge

Possible Use Cases

2013 NIIT Technologies Confidential

Industry Wise Use Case

Retail

Hospitality

Push specific offers while customer is in store

Provide more details about the product
Cross Sell/Up sell products
Customer can call in assistance and Customer Service team can locate the customer in store
Engage Customers while in the retail mall
Push specific offers while customer is in store
Cross Sell/Up sell products
Provide meeting and events details
Improve service experience of high value customers

Airports
Boarding Alerts
Flight Status Alerts
Upsell and Cross Sell Products

E.g. Send a discounted lounge coupon to a high value customer when flight gets delayed by 30 mins
Discounted upgrade to Economy Plus

Banks
Instant notification when a high value customer walk sin

Others
Provide latest magazine to customers waiting in the reception area of a clinic/hospital/office

We are in a process of continuously discovering more use case. Please feel free to send your ideas
and we will be more than happy to support you.

2013 NIIT Technologies Confidential

Possible Concerns from Customers

2013 NIIT Technologies Confidential

Security

Data Security
iBeacon/Bluetooth LE doesnt store any enterprise or user data All
data is fetched thru secure web services over SSL

Signal Interference
Could potentially interfere with other signals like WIFI. However, so far
there are no such issues found.
Really Higher density of Bluetooth LE transmitters could be an issue

2013 NIIT Technologies Confidential

Operations

Battery Life
Typical Bluetooth LE Sensor has a battery life of a 18-24 months
App can track the sensor status and record unavailability of the sensor
USB powered Bluetooth LE devices should be available in 4 QTR 2014
or early 2015. These devices will resolve the issue of battery life.

Maintenance
No historical data
So far during PoC of last 8 months we are running beacons non stops
and have no maintenance issues

Cost of the Bluetooth LE Sensors

Today sensors are available for less than $40/piece. We expect the bulk
price of such sensors will be less than $10/piece

2013 NIIT Technologies Confidential

Bluetooth LE vs NFC key differences

Bluetooth LE
Offers wider communication
range few feet to 150 feet

NFC
Requires proximity of few
centimeters

Supported by iOS and Android 4.3 Supported by Android 4.0,

or above
Windows 8.0 and Blackberry
Doesnt need Bluetooth pairing,
will work as soon as user has
downloaded the app and is in the
range of the sensor

User need to make deliberate

effort to use it

Doesnt pose any security issue

as Sensors doesnt store any
information

Supports both secure and

unsecure data communication

More intrusive a smart app can

track users across multiple
sensors

Less intrusive as user make

deliberate effort to connect to the
NFC tags

2013 NIIT Technologies Confidential

Demos Slides

2013 NIIT Technologies Confidential

Registration Screen: Optional

Any number that

uniquely identify
the customer

2013 NIIT Technologies Confidential

Content Type: text

Personalized
message
configured for
the customer

2013 NIIT Technologies Confidential

Content Type: text over image

Personalized
message
configured for
the customer

2013 NIIT Technologies Confidential

Content Type: text over image

Personalized
message
configured for
the customer.
Admin can
configure
different offers to
customer based
on customer
profile

2013 NIIT Technologies Confidential

Content Type: clickable image that takes user to web content

An offer
can be
clicked,
which can
take user to
a web for
more
details

2013 NIIT Technologies Confidential

Notifications

Once
Once
the
app
App
is is
installed
customer can
receive
message even
when App is not
working. Or
phone is locked

2013 NIIT Technologies Confidential

Contact:
Manish Didwania
770 290 6074
manish.didwania@niit-tech.com

2013 NIIT Technologies Confidential