Flow of the presentation

Industry dynamics
HUL- Introduction
Company Analysis
SWOT
PORTERs 5 Force Model
BCG matrix

Strategy analysis
Operation
Corporate
Business
Marketing
Sustainability

Industry dynamics
Fourth largest sector
Three major segments Household and
Personal care (50%), Health care(31%),
Food and Beverages (19%)
Key growth drivers Growing awareness,
easier access, changing lifestyle, favorable
demographics, rising income level
FMCG revenues 2016 USD 49 billion
2017E-2020E revenues 20.6% CAGR

Major players in FMCG

64.3
8.2
20.1
25

36.4

HUL
ITC
P&G
NESTLE
BRITANIA
DABUR

Hindustan Unilever Ltd.

A part of British-Dutch Unilever Group.
Unilever sells 170 billion products each year in
190 countries.
More than 80 years of experience in India
More than 18000 employees, having around 1500
managers
Reach to 6.4 million retail outlets including direct
reach to over 2 million outlets
Two R&D centers in India (Mumbai & Banglore)
Registered Office: Unilever House, B D Sawant
Marg, Chakala, Andheri East, Mumbai 400099
Website: www.hul.co.in

Evolution as a giant

1931
Lever
brothe
rs first
subsidi
ary in
India

1933joined
Hindusta
n
Vanaspa
ti

1935joined
United
Traders
limited

1957Hindust
an Lever
limited

2007rename
d as
Hindust
an
Unilever
limited

Vision

Unilever is a unique company, with a

proud history and bright future. We
have ambitious plans for sustainable
growth and an intense sense of social
purpose.

Logo
UNILEVER LOGO.mp4

Board of Directors

Performance highlights

Segmental revenue (FY 1516)

7%

4%

12%
47%

30%

soaps and detergents

personal products
beverages
packed food
others

Brands in
action

Home care

Personal care

Water purifier

Market leadership

Company analysis
SWOT Analysis
Porters 5 force model
BCG Matrix

Strength

Great understanding of consumer needs.

Globally competitive.
New innovative ideas & products.
Excellent distribution network
Good reputation & goodwill
Lasting impression by catchy ads.
Excellent brand making capability.
Excellent research & development.

Weakness

Pricing power
Market myopia
High working capital requirements
Competition from home brands Cannibalization

Opportunities
Growing demand
Untapped rural markets
Increasing per capita income drives
FMCG growth
Large scale potential to grow Foods
Introduction of new innovative
products
Policy support FDI

Threats
High competition - Patanjali
Monsoon dynamics

Buyers
power
(low )
Degree
of
rivalry
(high)

Threat
of
substitu
te
(high)

Porter
s5
force
model

Supplie
rs
power
(moder
ate)

Threat
of entry
(low)

BCG matrix of HUL

Stars
Bru
Kissan
Modern bread
Kwality walls
Dove
Pepsodent
Ponds

Question mark
Lipton
Rin
Knorr Breeze
Liril
Rexona

Cash cows

Dog

Red label
Wheel
Surf excel
Lifebouy
Pears
Close-up
Sunsilk

Anapurna salt

Strategic Analysis

Operational strategies
Corporate strategies
Business strategies
Marketing strategies

Operational strategies
Human resource
Supply chain management
IT

Supply chain
C&F
Manufacturers
C&F

Wholesale
rs

Retailers

Wholesale
rs

Retailers

Wholesale
rs

Retailers

Wholesale
rs

Retailers

Operational strategies

Human resource
Supply chain management
IT
Research & development

Corporate strategies
Takeovers
Joint ventures
Backward integration

Business level strategies

Focus on product innovation/
relaunches/ development of new
markets
Aggressive price cuts

Marketing Strategies
Stepping up Front End Portfolio
Execution
Pushing consumer for more usage
Bigger, Better and Faster
Communication
Step up front end execution
Charm of celebrities
Highlighting Benefits

Pyramid

Pushing consumer for more

usage
Low cost Satchels/mini packets,
Seasonal products, Accessibility,
Additive Usage

Highlighting Benefits
Providing more benefits with
expanded product range within a
brand

Stepping up Front End

Execution
More Stores, Better Stores and Better
Service

Charm of Big Stars

Betting on Big Stars to attract mass
fan following

Bigger, Better & Faster

Innovations
Personal & Home care Product
Quality, Design, Formulation,
Positioning, Pricing

Sustainability strategies
Meeting
custome
r needs
Embraci
ng
technolo
gy

Valuesled &
purpose
driven
Work
culture

Sustainabil
ity

Thank you