Tour Operations

Management
HND Travel and Tourism Course

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Welcome!!!!!
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Table of content
Introduction5
P3.1 Evaluate the planning decisions taken for

the design of a selected

brochure.6
Planning of HDC International Brochure7
Apart from planning decision, requirements in
brochure designing.8
P3.2 Assess the suitability of alternatives to a
traditional brochure for different types of tour
operator9
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Table of content:
The adoption of various methods include..10
P3.3 Evaluate the suitability of different

methods of distribution used to sell a holiday

for different types of tour
operator.11
Conclusion.12
References.13

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introduction
The importance of brochure varies from

company to company and the way they take

brochure as a promotional tool or not.
Although brochure of the tourism company
helps in guiding the tourist in an effective
manner in selling their holidays and Ebrochure is being increasingly used today by
many of the tourist for their convenience,
whereby package holidays are often sold by
the travel agents.
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P3.1 Evaluate the planning decisions taken

for the design of a selected brochure.
Brochure related to tourism, its design requires a

real understanding of psychology of audience

and what they are looking for in that tourism
brochure. The planning process of the brochure
design begins with the first impressions and
works in a way making base of content, colours,
photos and many more items. The brochures are
available in various ways as online, websites and
virtual tours of destinations which help in making
the places available to potential customers.
.
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The planning of HDC International brochure

considers three primary objectives before its
design as:
Learning Objectives- The kind of

information which the brochure is going to

present is being quantified with the help of
learning objectives.
Emotional Objectives- These objectives are
based on meeting the customer requirements
emotionally.
Behavioural Objectives- These objectives
are most important for attracting the
customer.
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Apart from planning decision,

requirements in brochure designing:
Point size
Font
Brochure Folds
Paper Texture
Paper Selection
Paper Finish being flat and non- glary
Photos and Graphics to be used to attract the

potential customers.

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P3.2 Assess the suitability of alternatives to a

traditional brochure for different types of tour
operator
Apart from traditional brochures the tour

operators have their focus on marketing their

products with adoption of various ways.

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The adoption of various methods include:

Own websites.
E Brochures
TV
Radio
Newspaper
Magazines
Videos on internet
Pictures on internet

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P3.3 Evaluate the suitability of different methods

of distribution used to sell a holiday for different
types of tour operator
Travel Agents
Direct Distribution Method
Directly to the Customer

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Conclusion:

The E Brochures help in gaining information about

the tactful utilization of holiday packages, the

services and analysing the budget of the holiday
worldwide. It gives the raw look of the type of
holiday we want to design for us.

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References:

HDC International (I), About Heritage Destination Consulting, [Online],

Available: http://www.heritagedestination.com/about.aspx [Accessed 8
April 2014]

HDC International (II), HDC Quick Guide to Tourism Brochure & Leaflet
Design, [Online], Available:
http://www.heritagedestination.com/brochure-design.aspx [Accessed 3
April 2014]

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Business Strategy Casebook, Volume2,Reaching the Consumer - the

Changing Nature of Travel Distribution, [PDF],
Available:http://tutor2u.net/business/leisure_travel_tourism/Travel_Agen
cy_Distribution.pdf [Accessed 5 April 2014]

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