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Research
Topics
What is Research?
Overview
What is Research?
Something that is undertaken in order to find out
things in systematic way, thereby increasing their
knowledge
Business Research
An organized, systematic data based, critical,
objective, scientific inquiry or investigation into a
specific problem, undertaken with the purpose of
finding answers or solutions to it
Quantitative or Qualitative
Research in different areas of Business
Types of Business
Research
Applied Research
Problem faced by an specific organization
Conducted to reveal answers to specific
questions related to action, performance, or policy
needs.
Basic Research
For improving scientific knowledge
Generating a body of knowledge
Also called Fundamental or Pure research
Ontology
Onto= existence, or being real
Logia= study of, science of, knowledge of
Ontology is concerned with nature of reality
Objectivism
Reality exists regardless of human observer
Social entities exist in reality external to social
actors concerned with their existence.
Ontology
Subjectivism
Social phenomena are created from the perceptions
and consequent actions of the social actors.
Reality is constructed in the mind of the observer.
One person's
fighter.
One person's
One person's
One person's
Epistemology
Episteme=Knowledge, Understanding
Logia= study of, science of, knowledge of
Epistemology
Empiricism
True knowledge is primarily founded on the input
from our sensory experience.
Rationalism
True knowledge is the one that can be justified
trough reasons and rational rather than
experience and observation.
Interpretivism
knowledge is socially constructed rather than
objectively determined
Internal of External
Researcher
Internal Researcher
Internal department of organization e.g. Management
services department, R&D etc.
Advantages
Better chances of acceptability by the employees of
the organization
Lesser time required to understand the organizations
culture and processes
Availability of researcher to implement the findings
Relatively less costly
Internal of External
Researcher
Disadvantages
Stereotyped view of organization i.e. lack of fresh
ideas and perceptions.
A group within the organization my influence the
team to conceal, distort or misrepresent certain
facts.
Internal team may not be considered expert by
the management and may not get the attention.
Internal of External
Researcher
Disadvantages
High cost
Lack of acceptability by the employee
More time required to understand organization