Beruflich Dokumente
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4 Mass Communication
The term Mass refers to a great/large volume, range and extent of
people and production and reception of messages.
Communication refers to the exchange of thoughts and ideas
between two people or groups of people.
Therefore, mass communication is a communication with a large
sized, heterogeneous and anonymous audience.
It is technologically and institutionally based mass production and
distribution of symbols, images, messages or information to a
heterogeneous, geographically scattered audience.
The most indirect and impersonal type of communication.
Requires some kind of mechanical devices to transmit messages
such as television, radio, films, recordings or magazines and
newspaper.
1.4.2 Distinctions
Between Mass
Communication and
Personal Communication
Personal Communication
1.
2.
3.
Message is public
4.
Both print and electronic media are widely used. Not widely used because communication
can be face-to-face.
5.
6.
Feedback is immediate
7.
8.
9.
10.
12.
13.