Beruflich Dokumente
Kultur Dokumente
Case study
Strategic
Management
Prepared by:
Afsheen Qureshi 15893
Muhammad Wahab
16798
Sadia Gul 16901
Farah Irfan 16301
Introduction
Coca cola Company was founded in Atlanta Georgia on
May 8, 1886.
Coca cola company is the worlds leading manufacturer,
marketer and distributor of non alcoholic beverage and
syrups etc.
Coca Cola produce nearly 400 brands consisting of 3000
of beverage products including;
Water, Juices, sport drinks, energy drinks, tea, coffee etc
YES/NO
Customers
NO
Product or Services
NO
Markets
YES
Technology
NO
YES
TO REFRESH THE
WORLD
Philosophy
YES
TO CREATE VALUE
AND MAKE A
DIFFERENCE
Self Concept
YES
TO INSPIRE MOMENTS
OF OPTIMISM AND
HAPPINESS
NO
WORLD
EFE Matrix
OPPORTUNITIES
WEIGHTAGE
More Health Conscious Customers (inc in
demand for energy drinks)
0.12
Expected growth in global beverage industry
0.1
Snacks or food business growth
0.08
Acquisitions
0.07
increasing demand for mineral water
0.07
Plant based recyclable packaging
0.05
THREATS
Government policies for fight against obesity
0.1
Increasing preference for non carbonated healthy
drinks
0.09
High Unemployment
0.08
Cost conscious Consumers
0.07
Seasonality
0.06
Competition
0.06
unstable economic conditions in foreign
countries
0.05
Total
RANKING
WEIGHTED
SCORE
3
3
1
4
2
4
0.36
0.3
0.08
0.28
0.14
0.2
0.2
3
4
4
2
3
0.27
0.32
0.28
0.12
0.18
0.15
2.88
IFE Matrix
KEY INTERNAL FACTORS
WEIGHTED
WEIGHTS RATING
SCORE
STRENGTHS
0.12
0.48
0.1
0.4
0.09
0.36
0.08
0.32
0.07
0.21
0.05
0.15
WEAKNESSES
Does not hold a snacks segment
0.15
0.15
0.1
0.2
0.09
0.18
0.08
0.16
0.07
0.14
Total
2.75
CPM
COKE
CRITICAL
SUCCESS
FACTORS WEIGHTS RATING
Market Share
0.15
4
Customer
Loyalty
0.12
4
Financial
Position
0.12
3
Global
Expansion
0.1
4
Advertising
0.1
4
Product
Quality
0.09
4
Brand Equity
0.08
4
Price
0.07
4
Distribution
0.07
4
Production
Capacity
0.05
4
Diversified
portfolio
0.05
3
DR PEPPER
WEIGHTED
SCORE
PEPSI
WEIGHTED
WEIGHTED
RATING
SCORE
RATING
SCORE
0.6
0.3
0.45
0.48
0.36
0.36
0.36
0.36
0.48
0.4
0.2
0.4
0.4
0.3
0.4
0.36
0.27
0.36
0.32
0.16
0.24
0.28
0.21
0.28
0.28
0.21
0.28
0.2
0.1
0.15
0.15
0.1
0.2
GENERIC STRATEGY
STRATEGIC TARGET
STRATEGIC ADVANTAGE
Uniqueness perceived by the
Low Cost Position
Customer
Industry
wide
Particular
Segment
only
DIFFERENTIATION
COST LEADERSHIP
FOCUS
They also do not use a Focus strategy, because Coca-Cola offers many
different beverages to market to a broad scope of people.
SWOT Matrix
STRENGTHS
1. Largest beverage
manufacturers global.
2. Acquired bottlers in
North America
3. Top brands
WEAKNESSES
1. No growth in Europe
2. No snack segment
3. Weak water brands
OPPORTUNITIES
1. Health consciousness
2. Acquisitions
3. Growth in food
business
4. Growth in beverage
industry
SO:
- Variety of healthy juices
& drinks (S1,O1)
-signing contracts with
others for bottle making
(S2,O4)
WO:
-Acquisitions in Europe.
(W1, O2)
-Start snacks business
(W2, O3)
THREATS
1. Preference for non
carbonated drinks
2. Seasonality
3. Govt. policies against
ST:
- Ventures with top hot
beverage companies (S3,
T2)
- New products in non
WT:
- Diversify into snacks
market (W2, T3)
- Promote water brands
(W3, T3)
FINANCIAL
POSITION
SPACE MATRIX
RATINGS
EPS
P/E RATIO
NET INCOME
WC
LEVERAGE
Average
COMPETITIVE
POSITION
4.8
RATINGS
STABILITY
POSITION
RATINGS
PRICE ELASTICITY
-5
RATE OF INFLATION
-6
COMPETITIVE PRESSURE
-1
ENTRY BARRIERS
-3
Average
INDUSTRY
POSITION
-3.75
RATINGS
MARKET SHARE
-1
GROWTH POTENTIAL
PRODUCT QUALITY
-2
PROFIT POTENTIAL
CUSTOMER LOYALTY
-2
PRODUCTIVITY
CAPACITY UTILIZATION
-3
FINANCIAL STABILITY
Average
-2
Average
5.25
SPACE MATRIX
+7
FP
+6
+5
Conservative
Aggressive
+4
+3
+2
CP
+1
-7
-6
-5
-4
-3
-2
-1
-1
+1
+2
+3
+4
+5
+6
+7
IP
-2
Defensive
-3
Competitive
-4
-5
-6
X AXIS
5.25+(-2)
3.25
SP -7
Y AXIS
4.8+(-3.75)
1.05
BCG MATRIX
QUADRANT I
1.Market penetration for Coke zero in North america and new product
development .
2.Market penetration for Eurasia like coke studio
3.Market penetration in Pacific for developed products like NARTD( Japan),
minute maid palpy ,Coke studio launching in other countries too. Product
development for ready to drink tea in other markets like China , India ,
Pakistan.
4. Market penetration in Latin america by increasing promotion of Coke and
do aggressive market development for falvored water and Cepita juice in other
countries of Latin America too.
QUADRANT IV
Quadrant III
Related diversification like offering bottling services to other
beverage companies
1.Joint ventures with Food chains like KFC , Pizza hut, 14th Street in Europe
2.Unrelated diversification can be coke studio in Europe launching their own
music albums.