Satish

Kumar Sahu
INSTITUTE OF BUSINESS
AND
COMPUTER STUDIES
REGD NO: 0941333088
COMPANY : ITC
 Company Profile
Indian Tobaco Corporation
Company establish on 24 th august 1910
Product : Tobaco , foods , stationary .
Chairman : Yogesh Chander Deveshwar
Director : K . Vaidyanath
CFO : Partho Chatterjee
Total Revenue : $4 . 75 bn
Employees working : 25 , 000 ( 2009 )
Competitors : HUL and Palmolive .
Awards v FICCI Outstanding Vision Corporate
Triple Impact Award 2007
v Sustainability Leadership Award
2007
v Business Today Award for the Best
Managed Company – Retail and
Consumer Products
v NDTV Profit Business Leadership
Award for being the Best Food
Company
v S&P Environmental, Social and
Corporate Governance
v Asian CSR Award 2007 for
 Corporate strategies
 Vision: Sustain ITC position as one of India most
valuable corporation through world class
performance creating growing value for the Indian
economy & the company’s stakeholder.


 Mission: To enhance wealth generating capability

of the enterprise in a globalizing environment,
delivering spurious & sustainable stakeholder's
value.


 Strength: ITC mirage it traditional business to

develop new brands for new segment it
Diversification.
Company
Products :-
 v BINGO :
 No confusion great
Tag Line Of ITC
combination
v MINTO FRESH:
 LAILA KO JAB KARNA THA
Product
IMPRESS
 TAB MAJNU NE KHAYA

MINTO FRESH
v CANDYMAN:
 KUCHBHI KARE GA FOR

CANDYMAN
v AASHIRVAAD
 KHUSHIYAN CHUN CHUN KE

v SUNFEAST:
 SPREAD THE SMILE

v MANGALDEEP:
 Product Line of ITC ltd.

Cigarettes Leaf tobacco

Foods E-cohupal
Matches
Lifestyle Retailing

BCG model of ITC
company
BCG analysis product :
• DOGS:
Ø Low market
share
Ø High growth
rate
vITC InfoTech
• Cash cow
Ø high market
share
Ø low growth
chances
vFMCG – cigarettes
–
• Star:
vHigh
ma
rke
t
sha
re
vHigh
gro
wth
cha
nce
s


ØHotel
ØPaper board
and
packaging
SWOT Analysis of ITC
 Strength
 Location is highly
suitable.


 Management staff are

to be very strictly
focus in the market
changes.


 No other brand is to
be enter in to the
market.
 weakness


vCompany original
business is
tobacco and this is
very harm full for
society and
premature death.
vWeak distribution
channel.
v Creates artificial
shortage of goods.

 Opportunity
 ITC is moving into new
and emerging sectors
including Information
Technology that
supporting for business
solutions.
 e-Choupal is a
community of practice
that links rural Indian
farmers using the
Internet.
 ITC offering lowest price
 Threat


Ø The competition of
both domestic and
international
company.
Ø Economic slow down
is reduce the
sales.
Ø Some market are to
be price sensitive.

 .
r …
w e
n s
a
o n
t i
e s
Qu
THANK YOU…!