Beruflich Dokumente
Kultur Dokumente
Sensor Data
Conversation Data
Activity Data
4 Vs of Big Data
Appropriate information
Competitive advantage
TRADITIONAL APPROACH
All available
information
Analyzed
information
All available
information
analyzed
Analyze
all information
TRADITIONAL APPROACH
Small
amount of
carefully
organized
information
Large
amount of
messy
information
Hypothesis
Question
Data
Exploration
Answer
Data
Insight
Correlation
TRADITIONAL APPROACH
Data
Analysis
Data
Repository
Analysis
Insight
Insight
as data-driven marketers
1. Use analytics to improve core competitiveness
but understand that its a consumer requirement
2. Be more right, more often and let your
customers know it.
During
Manage Risk
Apply
governance
policies
Comply with
regulations
Real-time analytics
Actionable insight
Linear &
Non-Linear
Cognitive
Information
ingestion and
operational
information
+
+
Decision
management
Exploration,
landing and
archive
Customer
experience
New business
models
Financial
performance
Data mart
mart
Data
Predictive analytics
and modeling
Social data
Third-party data
Enterprise
Enterprise
warehouse
warehouse
Enhanced
applications
Analytic
appliances
Analytic
appliances
Information governance
SYSTEMSSECURITYSTORAGE
Reporting, analysis,
content analytics
Risk
Operations
and fraud
IT economics
Discovery and
exploration
Situation:
Solution:
Benefits:
Situation:
Solution:
Benefits:
Situation:
Solution:
Benefits:
Situation:
Solution:
Benefits:
THINK BIG
Start Small
Imagine it.
Realize it.
Trust it.
Build a culture
that infuses
analytics
everywhere
Invest ahead of
scale in a big
data & analytics
platform
Be proactive
about privacy,
security and
governance