An Introduction to

Agriwatch
www.agriwatch.com

Brief about Agriwatch

Pioneering efforts towards building information systems in

agricultural commodities, started in 2000

Largest, Most accurate and timely price arrival & other

relevant data sets in India

Today Agriwatch is regarded as the most Trusted, experienced

and reliable source in the agriculture commodities space

We provide Data & Information, Research & Analysis reports,

and Advisory & Consultancy services in agricultural commodities

Focussed efforts since last 14 years in Agricultural commodities

space

Services Provided
We provide following services in agricultural commodities
covering its entire value chain

Data & Information

Research & Analysis

Crop survey & Other field studies

Agri input studies

Crop insurance services

Consumption/Demand studies

Advisory & Consulting

Data & Information

Services

Largest, Most accurate and timely price arrival data set in India of
more than 40 commodities

Pan India network of 25,000 traders in 250 markets & 5 Lakh

farmers, Institutional global subscriptions, In house dedicated
commodity experts to collect and cross check the data &
information

News, alerts & updates - monsoon, sowing progress, Govt policy

changes and other global & domestic developments etc.

Experts Commentary Guidance, Projections & Forecasts

Rated as most trusted source by most of our clients especially

government ministries and corporates

Research & Analysis

Reports
Syndicated reports & Analysis Fundamental & Technical
analysis reports cover the spot prices, arrivals, export/import
details, trade flow, balance sheet, production estimates,
demand supply forecasts, International prices & Indices,
future exchanges analysis and other domestic & international
developments
Customized reports & Analysis - We can prepare reports on
specifically given commodities, markets, scope, sample
size, frequency and parameters to serve your objectives.
1)

Historical data of Price & arrivals & forecasts

2)

Market Intelligence report

3)

Production estimates in detail

4)

Status reports/commodities balance sheet

Crop Surveys
2) Crop Survey This is conducted to determine the latest
status of following critical junctures of a crop cycle.
a) Sowing Intentions
b) Acreage estimation
c) Crop progress/condition
d) Production & Yield estimation
e) Holding intentions
Crop surveys can be done by following methods 1) Field survey method
2) Telephonic method
Crop surveys done for Rice, Maize, Soyabean, Wheat,
Sugarcane, Coriander seed, pulses, Cumin seed, Gaur seed,
Potato & Onion

Agri Inputs Studies

1)

Acreage estimations

2)

Understanding of current crop cultivation practices

3)

Demand estimation & market size potential

4)

Brand preference (Brand equity) & market share

5)

Price benchmarking & margin analysis

6)

Brand performance evaluation & real time Feedback on

new product launch across the entire season

7)

Focussed group discussion (Farmer panel) among farmers

8)

Farmers/dealers satisfaction level

9)

Devising suitable marketing strategies

10)

Impact of ongoing marketing activities

Price Benchmarking & Margin

analysis Study

Buying price, Selling price, MRP, Expenses & Margins related

information was collected at Retailers, Wholesalers & Farmers level
Category

Brands Covered

Pesticides

24

Cotton Seeds
Maize Seeds
Speciality
Nutrients

10
11

Total

60

15

Companies/Brands Covered
BASF, Bayer, Du Pont, PI Agro, Syngenta, UPL,
Dhanuka, FMC & Indofil
Kaveri, Nuziveedu, Bayer, Mahyco, Bioseed & Rasi
Monsanto, Kaveri, Pioneer, Nuziveedu & Laxmi
19-19-19, 13-00-45, 12-61-00, Calcium Nitrate,
Chelated Zinc, Formula 4, Boron etc

20 districts, 40 mandals, 200 retailer/wholesaler & 200 farmers were

covered in this study
Andhra Pradesh Guntur, Krishna, East & West Godavari, Prakasam, Tirupati, Chittoor &
Kadappa

Telangana Medak, Warangal, Nalogonda & Khammam

Karnataka Chickballapur, Kolar, Bijapur, Davangere, Bellary, Raichur, Yadgir & Gulbarga

Brand Preference study for

Cotton Seeds

Cotton seed brand preference for last season & upcoming season
with preference reasons, acreage under the crop last year &
expected area for next season, no of packets used etc information
was collected at Retailer & Farmer level.
6 districts, 60 mandals, 600 villages, 6000 farmers and 180
retailers were covered in this study
Andhra Pradesh Guntur, Krishna & Kurnool
Telangana Adilabad , Warangal & Nalogonda
Districts

Guntur

Adilabad

Warangal

Nalgonda

Kurnool

Jadoo, ATM,
Jadoo, ATM,
Bhakti,
Rasi 659, Yuva, Ajeeth
Jadoo, ATM,
Mallika,
Jadoo,
Rasi, Bhakti, 155, Ajeeth,
Ajeeth 155,
Kaveri,
Top Preferred Rasi 659,
JK 8836,
Mallika,
Bhakti, First
Pooja, Tulsi, Ajeeth, ATM
Brands
Mallika,
Ajeet 199,
Class, Pooja
Rasi, Dr
& Bhakti
Jadoo, Yuva
Rasi 659,
Brent,
Bhakti
Ujwala

Krishna
Jadoo, ATM,
Bhakti,
Pooja,
Mallika, Rasi
659, Neerja,
First Class &
Jackpot

Daily Price Tracking for Cotton

Seed Brands
Daily cotton seed brand price, volume sold, crop condition,
projected demand etc related information was collected
Daily 148 retailers & 370 farmers were contacted from 74
Mandals of 6 districts
Districts Adilabad, Nalgonda, Warangal, Mehboobnagar, Krishna
& Kurnool
Brands Covered
Company
Brand

Kaveri
Jadoo ATM

Nuziveedu Bayer
Jackp
First
Bhakti Puja
ot
Class

Mahyco
Neeraja

Dr.
7351
Brent

Bioseed
Yuva

Tulasi
Ujawal

Total of 7500 farmers & 1000 retailers were interviewed for

this study in 20 days of daily price tracking

Rasi

Bhask
RCH668
ar

Field Studies
3) Field Study Basically this requires analysis of secondary
data, designing the research methodology, extensive field
visits, on ground work to collect data and convert it into a
report with concrete findings & recommendations. This can
be of following nature
1)

Validations of secondary data with primary data

2)

Cross verification of internal assessments with field data

3)

Baseline studies/survey & Impact assessment studies

4)

Input cost studies

5)

Pilot studies

6)

Physical stock estimations

Consumption/Demand
Analysis
With the combination of primary & secondary research
methods we can conduct Consumption/Demand analysis
studies and commodity disappearance study covering
following aspects

Socio economic pattern

Region wise & sub sector detailing

Substitute analysis

Price elasticity of demand

Direct & Indirect usage

Correlation studies with supply side parameters

Advisory & Consultancy

Services
4) Advisory & Consultancy services This service is the
culmination of our valuable experience of 14 years in Agi
commodities space. This is combination of both primary &
secondary data coupled with our organizational insights on
the matter under study.
1)

Market potential/opportunity analysis

2)

Entry strategies

3)

Feasibility & Assessment studies

4)

Alternate Procurement strategies

5)

Supply/value chain re-engineering

6)

Risk mitigation strategies

Key clients
We have worked with Various Corporates, GOI & State
Governments and various development organizations. Some of
them are
Corporates Ruchi Soya, Hindustan Gum, Cargill, P & G, Dabur,
Nestle, ITC, Godrej, Mitsubishi Corp, Future Group, Gujarat
Ambuja, Britannia, Bayer, Coromandel, Monsanto, Metro,
Kohinoor, Vishal Megamart, ICICI Bank etc.
Governments FCI, Ministry of Agriculture, STC, PEC, Govt of
Maharashtra, SFAC, Ministry of Consumer Affairs, Food & Public
distribution, Horticulture Board etc.
Development organizations FAO, World Bank, DFID, USDA, ITC
CSR etc.

Some of the projects undertaken

1)

Sugar production estimation in three major states for Cargill

2)

Crop estimation and tracking of the commodity Psyllium for

Proctor and Gamble

3)

Market Intelligence Report on Basmati Rice for Kohinoor Foods

4)

Crop survey of Jeera and Coriander for Ruchi Soya

5)

Detailed demand analysis of poultry, dairy, feed, feed

additives and meat sectors for CLFMA

6)

Feasibility Studies on Setting up Guar seed Powder Plant

7)

Market study of Sesbania seed for Ruchi Soya

8)

Market Entry and Market Development Strategy for BEC

9)

Demand for Poultry Growing Equipment in India, USA

10)

An Overview of Edible Vegetable Oils Industry in India for SFAC

The Team
Sunil Khairnar, Founder

B. Tech. (Agriculture), PGDM (IIM Ahmedabad), 20 years of

work experience in agri-commodities trading, animal feed
industry, input sourcing and supply chain management and
consulting services

V N Saroja, Chief Executive Officer

PGDM (IIM Ahmedabad), 25 years experience in consulting

in diverse sectors including agriculture and internet. CoFounder of Naukri.com and Movico Technologies.

Bhaskar Natarajan, Head- Research and Content

M.S. (University of Cincinnati, USA), B.E. (VJTI, Mumbai).

Has 18 years of consulting and technology experience in
various multinational companies in the US and India

Thank You
For Further details please visit - www.agriwatch .com
Pease write to us at
rajesh.patidar@agriwatch.com
or call us at
0120 4618137/09871500985