Beruflich Dokumente
Kultur Dokumente
Presented by:
Leena Chellani
11015
Nikunj Gajara
11046
Chandan Pahelwani 11047
Rinku Salat
11068
Reviewing &
Updating from
last year
Deciding on
assumptions &
guidelines
Analysis
First Iteration
of the new
Strategic Plan
Second
Iteration of the
new Strategic
Plan
Final review
and approval
Cont
Cont
Analysis
Cont...
Y
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Objectives of case
GIST OF CASE
Dairy
The Competitors
International Paper
It was the industry leader & considered to be low cost
producer.
It is also the most technologically advanced company.
Process
Flow
Pulp
Paper Mill
Extruder
Conversion
Regional
Diary
Orange
Juice
Minute
Maid
Processor
Processor
Processor
1987 (tons)
% change
Dairy
506
374
-26%
Non Dairy
66
120
+82%
Total
572
494
-14%
% share
1987 (tons)
% share
200
39%
150
40%
30
46%
30
25%
230
40%
180
36%
Q&A
Branded OJ
MILK
OJ
MM/CH
TROPICANA
Consumer Pays
1.16
1.50
1.89
2.26
Store pays
1.04
1.20
1.42
1.79
Store Margin
0.12
0.30
0.47
0.47
Dairy pays
0.75
0.80
0.64
Shrinkage
0.06
0.06
0.11
Pasteurising/advertisin
g
0.06
0.06
0.36
0.87
0.92
1.11
Carton cost
0.08
0.08
0.06
Cost to dairy
0.95
1.00
1.17
Dairy/juice margin
0.09
0.20
0.25
orange
Manufactures margin
0.08
0.06
1152
864
Cost of transport
10
10
Printing
231
231
663
663
904
904
Margin processing
248
-40
Price of roll
663
663
Transport cost
35
35
Cover roll
94
94
530
530
659
659
Processing cost
Extrusion cost
Mill
SP to customer
530
Cost
Pulp
319
Machining
105
Freight to customer
47
471
Mill margin
59
Extruder cost
Transfer cost :
Mill cost
Pulp
319
Machining
105
Freight to extruder
Mill margin
59
486
Other costs
94
Freight to converter
35
615
Assets
ROA
Super Market
1728
1800
96
Dairy/ Juices
1296
5400
24
Converter
318
830
38.3
Extruder
(22)
190
(11.6)
59
2800
2.1
3379
11020
30.7
Paper Mill
Total
Orange Juice
Margins
Assets
ROA
Super Market
4320
1800
240
Dairy/ Juices
2880
2890
99.7
Converter
318
830
38.3
Extruder
(22)
190
(11.6)
59
2800
2.1
7555
8510
88.8
Paper Mill
Total
Branded OJ
Margins
Assets
ROA
Super Market
6768
1800
376
Dairy/ Juices
3600
2890
124.6
30
830
3.6
(22)
190
(11.6)
59
2800
2.1
10435
8510
122.6
Converter
Extruder
Paper Mill
Total
Commodity
Dairies
Branded OJ Products
1000
Size of Buyer as a
corporation
Relatively small
Low, but
commodity board
Nil
Substitutes (Products)
Plastic, other?
0.08/0.95 =8.42%
0.06/1.17 = 5.13%
Buyers Margin
Champions ROI
9.3%
1.75%