AQOON-KAAB GROUP

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Habi
Rahma
Nimco
Mustaphe
Sadaam
Saeed yousuph sugaal

Assignment contents
THE GLOBAL MARKETPLACE
Global marketing today
Global marketing environment
Global marketing

Introduction of global marketplace

The global marketplace refers to that you can now easily buy
or sell a product to anyone, anywhere, anytime and the
internet is mortally responsible for this evolution of commerce.
Global marketplace is that it enables the exchange of goods
,services and information from companies anywhere to
customers where live and at a lower cost.

Cont.

These marketplace has become a reality for buyer and

sellers in industrialized countries that used
telecommunication infrastructure necessary to support
internet technology and global electronic commerce.
90% of global electronic commerce , in particular the most
active participants in worldwide business-to-business,
electronic commerce .

 Global marketing today

 Global marketing environment

Global marketing environment can simply be defined as :

All the factors and forces inside or outside an organization
or company which affects the marketing strategy to build
and maintain successful relationships with targeted
customers.

Here we would like to further brief you with two types of

marketing environmental affecting marketing strategies
and overall business decision marketing . And they are :

Micro-Environment
Macro-Environment

 Marketing micro-environment
The micro-environment: consists of very close factors of a company
that
affect the company ability to serve customers, these include the
company
itself, its suppliers ,marketing intermediaries, customer markets
,competitors
and different types of publics which affect the company .
These all factors combine to make the company's value delivery network.

Marketing macro-environment:
The macro-environment: includes all large societal forces that affect
the micro environment forces like demographic, economic,
technological, publicly and cultural forces. These also called outside
organizational factors affect marketing strategy and have great impact
an organizational ability to serve its potential customers.

 Global marketing environment

The global marketing environment is complex term to explain

because it is covering all the issues of the world that are
continuously changing .
The global marketing environment is changing very rapidly
on the face of globle and competition.
Whole marketing revolved around building and sustaining
profitable relationships with customers, for the purpose of
making profitable marketing relationship it is very essential
for marketers to understand the global marketing
environment which actually surrounds.
New changes are actually opportunity and threats for
marketers

 Global marketing

Global marketing : is the process of conceptualizing and the

conveying a final product or service worldwide with the
hopes of reaching the international marketing community.
Global marketing is taking commercial advantage of global
operational differences, similarly and opportunities in order
to meet global objectives.
Global marketing is a product strategy to increase sales
through promotion and advertisements to the international
market.
A company must understand its target market in order to
market and sell a products globally, to do this ,business
must understand new cultures because culture establishes
norms and values for a collective group.

 Global marketing