Case 4.

QUALITY RESEARCH ASSOCIATES

TEAM BUSER 45

Dwi Permana Putra (041514353024)

Hery Siswanto
(041514353046)
Fahrul Rozi
(041514353051)

RINGKASAN KASUS

Sam Fulkerson dari Quality

Research Associates
melakukan review kembali
pada catatan meeting dengan
client-clientnya dalam
seminggu terakhir.

RESEARCH
DESIGN AND
REASON WHY?

MONDAY/A.M.
Discussion with Janey Dean
Director of Marketing for the Hamptons
Bank.

Dean tertarik untuk

mengetahui lebih banyak
tentang sebuah studi
mengenai image bank

RESEARCH DESIGN & REASONS

Research design: Descriptive research
Reason:
Image Bank

Paint a picture

Cross-sectional
survey

At the same
time

TUESDAY/P.M.
Met with Cayleigh Rogers
Business Manager for Wasleyan Collage

Pimpinan universitas menginginkan

sinyal dari alumni bahwa mereka
menyukainya dan mereka akan
bersedia mengirimkan donasi untuk
membantu biaya awalnya.

RESEARCH DESIGN & REASONS

Research design: Exploratory research
Reason:
Football
team

Alumni dan
mahasiswa
(Focus Group
Interview)

Donation

Like/Dislike

WEDNESDAY/A.M.
Met with Lewrence Brown
Brand Manager of M&M Mars

Lewrence memerlukan saran untuk

metode promosi di bisnis permen
batangan

RESEARCH DESIGN & REASONS

Research design: Exploratory research
Reason:
Secondary
data
(Literature)

Permen
batangan

Promosi

WEDNESDAY/P.M.
Tom Greer of M&M Mars

Tom menginginkan informasi yang

cepat tentang bagaimana konsumen
akan bereaksi pada sereal rasa permen
yang telah dikembangkan perusahaan

RESEARCH DESIGN & REASONS

Research design: Causal research
Reason:
New Product

Taste
test/reaction

Feedback/
outcome

Field
experiment

THURSDAY/A.M.
Meeting with Phyllis Detrick of McBrides
Markets

Detrick ingin tahu, iklan seperti apa

yang dapat menarik minat yang besar.

RESEARCH DESIGN & REASONS

Research design: Causal research
Reason:
Riset yang
lebih spesifik

Efek
perubahan
bentuk iklan

Feedback/
outcome

Field
experiment

THURSDAY/P.M.
Meeting with Carolyn Phillips, French
Yarbrough, and Jeff Rogers of Startup
company which has been working on a
new toothbrush storage and sanitation
device

Mereka ingin bukti bahwa pasar akan

menerima barang-barang tersebut
dalam lingkup yang lebih besar.

RESEARCH DESIGN & REASONS

Research design: Descriptive research
Reason:
New Product
Promotion
Diagnostic
Analysis
Diagnose reason focuses spesifically
on the belief and feelings
respondents

TERIMA KASIH